Mark Hunter and Wildfox Grow Together
Mark Hunter has shot 10 Wildfox campaigns over the past five years. That's a solid working relationship. Over that time, the photographer and clothing brand have developed a concrete trust. "We’ve definitely evolved together: them as a brand and me as a photographer," explains Mark. "And it’s been really nice to grow and sort of try to outdo ourselves each season." Trust engenders courage providing room for exploration and growth. It is a mutually beneficial relationship. They've gone from shooting standard campaigns in their shared hometown of LA to traveling internationally, instituting vibrant variation, and keeping their models fresh faced. These extra pieces add to “It just elevates the brand. It just makes everything more exciting.”
As the campaigns have gotten more sophisticated it reflects on Wildfox’s identity. At the same time, their more ambitious concepts have forced Mark to experiment and grow in ways that other photographers never expect to be tested. "I’ve gone into meetings to talk about shooting for other brands and one of their first questions is 'You’re not compositing all these girls' heads in Photoshop?'" He's not. Instead, he's able to get three perfect performances out of three girls, all at the same time. He’s not only working with the models in a surprising and constructive way, it’s the same with the brand. “The creatives and I, we can sort of read each others’ minds,” he says. “We know we’re getting the shots and just moving on. It lets us have a really good fluidity throughout the day.” The relationship not only allows for them to expand and explore, it creates a short form of communication that provides more space to work.
Both Wildfox and Mark are growing together. As they expand, they expand together. “I’ve accumulated an arsenal of new ideas to get greater depth,” says Mark. “ It’s not my first rodeo.” So far, Mark has shot 10 Wildfox campaigns, and there are even more on the way. They’re going bigger and bolder every time. Each step, each shoot, each campaign is greater than the last. Stay tuned.