Kate Moross Releases First Book, 'Make Your Own Luck'
Bernstein & Andriulli newcomer Kate Moross recently released her first book, "Make Your Own Luck: A DIY Attitude to Graphic Design & Illustration" (Prestel, $34.95), and this month sees the opening of an accompanying show – her debut solo exhibition – at The Cob Gallery in London.
"Make Your Own Luck" (the book) includes sections on "how to thrive in art school, developing your own style, how to self-promote, collaboration with other artists, how to deal with 'copycats,' and when to consider working for free," written in a refreshingly honest tone, according to Prestel. Moross "also touches on the fine points of music packaging and videos, how to find an agent, and looks back on the touchstone moments that helped shape her career," featuring examples of her work for companies like Google, Adidas, and Nokia, and musicians such as Simian Mobile Disco, Jessie Ware, Zomby, and Pictureplane.
But Moross's client list began with the school magazine, local clubs, and bands on Myspace. "I followed a simple DIY ethos inspired by the riot grrrl and punk music culture that I had been absorbing … through pirated music, gigs, zines and, more importantly, the Internet," the designer remarks in her introduction. "I didn't emerge into the world with a fully formed style or approach. Rather, I've worked hard for years." She adds: "Having a Bachelor of Arts doesn't make you employable. Experience is just as important."
"Make Your Own Luck – The Show" runs from April 14 to 24 in Camden Town's Cob Gallery. Moross will host two talks – "Freelancing Tips & Advice Workshop" on April 19 at 3 p.m. and "Making Music Videos: Behind the Scenes" on April 20 at 3 p.m. – and be on-hand for an artist-in-residence's day on the 18th. The exhibit features hundreds of original illustrations, designs, and works-in-progress, along with videos and moving images.