Justin Hollar gets into the holiday spirit with three new cinemagraphs for Anthropologie
. Each one highlights a different outfit for the season. The inspiration was ethereal, soft, optimistic, and magical. Hollar shot the cinemagraphs at a mansion in New York City.
Hollar created the cinemagraphs by shooting a 30-second video and then breaking it into still frames. He and the Anthropologie crew then picked a short take they liked and mapped out what they wanted to move. What they didn't want to move was masked out and then the stills were put back into the video. In one image, just the model's hair and dress move gently to a breeze. In another, the clock behind the standing model moves at a rapid pace.
All three cinemagraphs were shown on the Anthropologie website
. Click on the cinemagraphs below to watch them move.
See more of Justin Hollar's photography here.