Justin Hollar Gets the Team Back Together
Justin Hollar and lingerie company b’temp.d by Wacoal have been collaborating for years. Over the course of several campaigns they’ve honed every element of each shoot arriving at an aesthetic that satisfies both the artistic standards of Justin, and the visual needs of b’tempt.d. The shared satisfaction is an achievement that continues to pay off, most recently for b’temp.d’s current season. “We've been fine tuning everything from the environments, hair, makeup, model, lighting, and overall photography, and now the brand direction is working for everyone,” says Justin. A lesson in creative realization, Justin and b’temp.d have assembled a team and a process that continues to pay dividends over each season.
As a result of this working relationship and refined product, each shoot has become something of a well-oiled machine. It has engendered efficiency that benefits each shoot ever more than the last. “Everyone knows their roles and what they need to do,” says Justin. “Which in turn allows us to get more shots done than previous shoots. Which the client loves also.” The creative expanse means that Justin and the creatives at b’temp.d are able to explore more and more within the parameters of their collective taste, and create a larger world within the campaign.
Each successive campaign is an opportunity to bring the squad back together. The whole group has created a sense on set that they’re all working towards the same goal, made clear by their collective goals. “Everyone’s great to work with and there's no egos on my sets when I'm able to bring my team in,” Says Justin. “The only thing I challenge myself with is to push the photography a little bit each time but not stray from the identity we've created for the brand.” Finding the expanse within the brand identity makes room for spontaneity and authentic moments that are still true to the brand in ever sense. The surprises created in this atmosphere always fit.