• 6.15.10

    Justin Hollar Captures Madewell's Wanderlust

    Until recently, fans of Madewell's denim, shoes, and apparel could only purchase clothing at the less than twenty brick and mortar stores scattered across America. Thanks to the newly opened e-commerce site, shoppers everywhere are able to peruse their jeans, shirts, simple tees, and more. Justin Hollar was excited to be a part of the big online launch and promotion. His images appear on the Madewell site's digital look book and homepage. New Madewell stores are planned to launch this year across the nation, it's only a matter of time before J. Crew's spin-off store becomes as popular as its parent.

    Music filled the large, open warehouse in the Bronx where the shoot took place. MGMT, Dr. Dog, local band Here We Go Magic, and some classics were played as the models posed in Madewell's latest collection. Hollar, known for his dreamy, soft, fashion portraits, was given creative freedom by Madewell. Comments Hollar, "This really was a dream job for me because the client came to me and just said 'we want you to take your photos,' which is so refreshing to hear from an art director that they're just simply a fan of your work. We both wanted the girls to have that quiet, cool, confident vibe."

    See more looks at the brand new Madewell website.
    View more work by Justin Hollar.

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