John Hendrix won gold in the 'Best Print' category at this month's Ads of the World Awards
for his Creative Calendar illustration. Commissioned by Leo Burnett France and tasked with depicting the often humorous steps of the creative process that an ad takes en route to the esteemed advertising awards each year in Cannes. Spanning from 'The Brief' through numerous judgements and 'Alea Jactae Est' (the Die is Cast) and then finally to 'The Elevation' of winning a coveted Cannes Lion award, the idea behind the piece was to stress the importance of the Cannes Lions Festival to those in the advertising world. Some say it's the start and end to the advertising world's calendar year...
The illustration concept was to tell a narrative story while still operating as a functioning calendar. "Finding the balance between calendar and illustration was one of the most difficult challenges," according to John.
The intricate piece was created by hand using a combination of pen and ink as well as fluid acrylics, then digitally assembled.
Please join us in offering a congratulations to John!
See more of John's work here.
Advertising Agency: Leo Burnett, Paris, France
Creative Director: Guillaume-Ulrich Chifflot
Art Director: Marielle Postec
Copywriter: Juliette Novak
Illustrator: John Hendrix