• 6.17.11

    Jitesh Patel Designs 3D Artwork for Alpina

    Jitesh Patel creates fresh 3D artwork for yogurt brand Alpina's new "Make a Wish for Women" campaign. Vitro commissioned Patel to create the artwork for posters and window displays, one of which is an interactive storefront on Park Avenue in New York City. The campaign is an uplifting way to debut the brand's new Restart yogurt. Alpina is inviting women to support each other by posting positive messages online, either on Facebook or Twitter.

    Patel made soft light quilled designs of butterflies, birds, a landscape, and a woman. He then collaborated with Alex Hammond on the making the designs 3D. A 3D animation will later be part of the campaign. In addition to the interactive storefront, the designs appear on Alpina's Facebook and Twitter pages.

    See more of Jitesh Patel's work here.





    Client: Alpina
    Agency: Vitro
    Creative Director: Marc Lucas
    Producers: Christie Calhoon, Marc Wilson
    Artworks, Design, and 3D Animation and Design: Jitesh Patel
    3D Design: Alex Hammond

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