• 4.15.19

    Jesse Lizotte Gets The Job Done With Levi's

    Choosing an outfit for work isn’t always easy. Working in an office requires business attire, whereas working outside designates outerwear. Some jobs mandate uniforms, but others are more casual, allowing even streetwear to work. In his latest campaign with Levi’s, photographer Jesse Lizotte highlights the workwear collection that works as hard as you do.   

    In the campaign, Jesse captures four scenarios where wearing denim to work is preferred. Building wooden structures in jeans with his dog, gardening outside in the sunlight in khaki shorts, making a mess with paint in a studio wearing black jeans, and welding metals using fire in a classic pair of khaki pants. Jesse crafts the series of photos that evoke the feeling of real-life scenarios ideal for the workwear collection. Each image is centered around a man working with his hands, and sometimes making a mess, to get the job done.

    Jesse Lizotte is represented exclusively through our Sydney office.

    Credits - 
    Photography: Jesse Lizotte
    Client: Levis
    Agency: Bolster
    Creative Director: Nick Humphreys

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