• 5.2.11

    Jeff Nishinaka Creates Paper Art for Lexus

    Jeff Nishinaka has created an original paper art piece for Lexus's new "Fresh Perspectives" series. "Fresh Perspectives" challenges six young artists to create original pieces of art in 24 hours around the themes of "escape," "challenge," and "empower." The series pulls together 45 different videos including artist biographies and time-lapsed photography of the works in progress. Lexus's newest hybrid, the CT 200h, is featured in each video.

    Nishinaka chose to work with the "challenge" theme. He calls himself "very analog in this digital age," due to his preference for working with simple, basic tools and with his hands. Nishinaka uses flat paper that is bent, folded, scored, layered, and lit. The piece he created for "Fresh Perspectives" is a house on a cliff. He cuts out hundreds of pieces of paper to create just one piece as it leaves room for improvisation. Of the final piece, Nishinaka says it represents a challenge "to find myself on a cliff, to make it to the top, to survive. To maintain a certain level of achievement." He added buildings on the cliff to represent something strong and long-lasting.

    The series launched on April 18th and will be promoted on MSN.com and other social media sites.

    See more of Jeff Nishinaka's work here.

    Client: Lexus
    Production: BRW USA
    Production: Microsoft's Branded Entertainment and Experiences Team
    Direction: Sniper Twins
    Artist: Jeff Nishinaka
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