Jason Madara Covers CEOs for Wired UK, Fast Company & Southwest
In his latest editorial collaborations, photographer Jason Madara takes on the covers of WIRED UK, Fast Company and SouthWest the Magazine to showcase portraits of individuals who are creating real change in their respective industries. Captivating the inspiring industry leaders, Jason highlights their ambition, the duality of their humbleness and entrepreneurism, but most importantly their humanity. These covers convey the same sense of authentic connection and personability that he himself strives to create while on set.
“I’m always photographing real people and sometimes it requires real patience. I’ve realized that honestly, 90% is just being present and just having a real conversation with people. They put their guard down with me and then we have a good time together. The camera is really a small part of what I do. I’m a strong believer that intimacy and connection are created by being present with somebody and becoming part of that moment is what I think comes through in my portraits,” explained Jason.
For the cover of FastCompany, Jason shot Katrina Lake, CEO of StitchFix. “I did literally put her on a pedestal. That was my furniture from my studio and one of my boxes. I wanted this to feel heroic and badass, but also endearing as well. I think that low angle is my thing for sure, shooting up. One of my inspirations has always been Helmut Newton, my whole life. I always loved the way he made portraits.”
Running from shoots in New York to London and back to San Francisco in his studio, Jason’s portraits manage to capture both the personalities and the power seen in the faces of his subjects. “The creative team at WIRED UK is I think one of the most creative in the business. When they called me to come out there, I went from NY right to London. I loved the idea that they wanted me to come to London to shoot this, cause I always really loved the magazine and the people that worked there. But I was curious, why me vs so many portrait photographers that are closer? Andrew the creative director said, ‘You have an amazing way of connecting with people that really don’t want to be photographed. Like real people that are not normally, genuinely comfortable in front of the camera.’”
Utilizing elements of lighting, low angles and a presence of ying-yang in these leaders, Jason captures and communicates their essence to the world in these series of portraits.