• 4.17.19

    Jason Madara Connects With Fiverr

    In our digital world, human connection isn’t hard to find. There are phone apps, websites, and even ride-share programs that help bring us together. In his latest project with Fiverr, photographer Jason Madara showcases the beauty of bringing creatives together.

    The campaign focused on the unique collaboration process offered through the Fiverr platform. “You have the buyer on one side and the freelancer on the other side. My task was: how do you merge these two and make it show that they need each other?” Jason worked with the graphic black and white aesthetic to develop a concept that illustrates the partnership.

    “The subjects are all real people that you and I walk by every day on the street. They're all real freelancers that actually work within the Fiverr community. We had twelve talent per day, and we had to do two outfit changes: twelve in black and twelve in white, so really I had twenty-four shots to do each day,” explained Jason. “I had a key light on each side, one person facing the right one person the left so I made sure I was lit for each side so I could switch back and forth easily. I really don’t get too much into the technical things, it’s more about connecting with each person. On the day of the shoot, my main objective is to spend time with each person, as much as I can. I like to get to know each person, talk to each person, try to connect with them on some level so that when they get in front of the camera, they aren’t nervous, and so we just continue the conversation that we started having. The camera is a small element, it’s really about what we’re talking about and then the camera comes up and I take pictures.”

    Like all of his work, Jason’s passion for human connection shone through the shoot. “When you photograph everyday people: designers and illustrators, like with Fiverr, I don’t approach it differently. I’m trying to connect with people. Every shoot is an opportunity to celebrate the human story.”

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