Inc. Unbuttons With Robert Maxwell and Partners & Spade
Inc. tapped Robert Maxwell to capture Partners & Spade, the creative-branding muscle for J.Crew, Target, Warby Parker, and Shinola, among others. "It was a smooth shoot," Maxwell recalled. "Both Andy [Spade] and Anthony [Sperduti] were affable guys who took direction well, and Anthony was already familiar with my work and had kind things to say. I was really flattered."
The photographer used a couple of different setups at Pier 59, each with simple lighting. "Inc. wanted the cover a little less buttoned-up and business-looking, which I tried to interpret through body language and the clothes we put the men in," Maxwell noted. "To achieve the right stance, it's give and take ... sometimes they did things on their own that I liked, and sometimes I told them, 'Move this, move that,' so it became a team effort." Other team members included B&A stylist Don Sumada and Gregg Hubbard for grooming.