• 4.24.15

    ilovedust Shakes It

    We’ve all learned to love twerking the last year or so. If you’ve been living under a rock, twerking is a form of dance that exists mostly to show off the natural, god given assets by the dancer whose ecstatic motions and gyrations illuminate the bounce and elasticity of the human body. Through targeted movement, plump muscles and fatty tissues are whirled and twirled in conjunction with poppin baselines in a celebration of the human form. The only challenge that twerking has raised is that not every song is conducive to the twerk. TWRK, a Trap Music / EDM musical collective, is looking to change that.

    For TWRK’s debut EP, “WE ARE TWRK,” creative agency ilovedust teamed up with record label Mad Decent to create artwork that matched the energy of TWRK’s music while keeping the celebration alive.  Drawing from SciFi and 1980’s aesthetic traditions, old school references to the fantasy of Egyptian culture are juxtaposed against retro 80’s color and construction, while remaining contemporary in its inspiration.

    In many ways, ilovedust’s style transcends classification, shirking a confinable definition for deference to the project. But what ilovedust always brings to their work is a sense of movement and energy, perfectly suited for musical projects. In many ways, the representations that ilovedust has provided for TWRK’s EP are moments of stillness, but through color, gradation, and the play of light on these particular subjects, there is an inherent energy that leaps off the page. They imply the pounding baseline and vigor that TWRK delivers directly to their listeners. At a time when music is increasingly released entirely through the digital plane, album artwork is at risk of demotion, but not in this case. It is compositions like what ilovedust created for TWRK that prove their relevance. It is a visual distillation of TWRK’s own work, communicating through imagery what TWRK communicates through sound.

    If you want your own piece of ilovedust artwork to stare at you from your digital music device, and beg you to bounce along, the four track EP will release on May 5, but is available for pre-order now.

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