ilovedust's Uber Illustration Covers Bloomberg Businessweek
Bloomberg Businessweek asked ilovedust to illustrate its latest cover story, "Uber: The Art of Reinventing the Middleman." The publication's art director, Rob Vargas, "had a rough idea for the concept, but felt it could be pretty flat if the execution wasn't right," he noted. "My previous experience with ilovedust was very positive – additionally, I knew that working with a talented team (as opposed to an individual) would ensure that the potentially labor-intensive concept could be pulled off for a quick turnaround."
Four ilovedust-ers tackled the brief, which called for an isometric grid and a pixel-art feel. "I wanted to loosen it up a bit; one way we did that was by adding personality to the crowd," explained Johnny Winslade. "There's some famous people in there – I won't say who – and we drew ourselves, too ... it is the age of the selfie, after all." ilovedust also varied the colors and shapes of the cars, instead of sticking to a stream of yellow cabs. "Our goal was to create a piece that viewers are going to look at, and then look at again and notice something new," Winslade remarked.
"During the sketch phase, I saw things I wasn't expecting to see – it's always good to receive interpretation beyond the brief," Vargas said. "Everyone here, including myself, was very happy the final ... it was a case where I wasn't one-hundred percent confident in our original idea, but when put in the right hands, it came out great."