ilovedust Hits the Floor, and Streets, for VH1
Multidisciplinary designers ilovedust hit the drawing board for VH1's "Hit the Floor," the channel's new scripted series depicting the lives and loves of the Los Angeles Devil Girls.
"[They] approached us to create a huge, black-and-white illustrated background to help frame the show's stars," explained ild project manager Alice Isaac. "For the illustration, we drew inspiration from the show's storyline which centers around the lives and world of basketball cheerleaders." The team devised a three-dimensional space with the Devils' logo – a ball with horns leaving behind a trail of flames – lining the walls and a stripy ceiling.
The final artwork was also wrapped around a set of Starline sightseeing buses that rolled through L.A. "A real highlight of this project was to see actresses Logan Browning and Valery Ortiz snapped in front of the double-decker bus," Isaac remarked.