• 7.20.11

    Henry Obasi Illustrates Pony's New Campaign

    Henry Obasi illustrates a new world campaign for Pony. The classic sportswear brand re-launched earlier this year. Obasi worked with Pony's head designer Judith Teensma and design hub, Cloud Factory, to create a series of graphics for exhibition, point of sale, and invites.

    Obasi's main graphic illustrates the history of the brand in New York City from their start in the 1970s to their recent re-launch. Additional illustrations depict buildings in the city, to be used in store displays. The graphics were showcased earlier this month at the fashion trade show Bread + Butter in Berlin.

    See more of Henry Obasi's work here.

    Client: Pony
    Head Designer: Judith Teensma, Pony
    Illustration: Henry Obasi
    Design: Cloud Factory

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