• 6.10.13

    HEAVY LIFTING WITH SERIAL CUT AND V35

    Serial Cut and V35 join forces to give the Madrid-based gym a full body makeover. Despite having a reputation of being one of the best gyms in Madrid for over a decade, V35 recently decided to update their image – that’s where Serial Cut comes in.

    Serial Cut revisited V35′s logotype and used the letter “V” for inspiration. From there four CGI images were created, one for each season:

    Spring: a tasty green apple
    Summer: a Neapolitan ice cream with a cherry on top
    Autumn: a suave gentleman’s shirt
    Winter: a glacier with a gift-wrapped polar bear

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