HEAVY LIFTING WITH SERIAL CUT AND V35
Serial Cut and V35 join forces to give the Madrid-based gym a full body makeover. Despite having a reputation of being one of the best gyms in Madrid for over a decade, V35 recently decided to update their image – that’s where Serial Cut comes in.
Serial Cut revisited V35′s logotype and used the letter “V” for inspiration. From there four CGI images were created, one for each season:
Spring: a tasty green apple
Summer: a Neapolitan ice cream with a cherry on top
Autumn: a suave gentleman’s shirt
Winter: a glacier with a gift-wrapped polar bear