HAZE Covers the Nike Store for the Olympics
HAZE collaborates with Nike on an installation inspired by the 2012 London Olympics. The 8-foot by 16-foot installation at the sportswear brand's Soho flagship features HAZE's signature star and arrows patterns arranged in an American flag theme. Integrated components include historical symbols from basketball, track and field. The installation can also be broken down into 2-foot by 2-foot individual icons both with and without the letters USA. The original artwork was intended for use in global retail installations throughout the summer, with the actual painting configured specifically for the Soho flagship. HAZE also painted a mural on the store's main south wall in free flowing india ink.
HAZE set up stop-motion cameras in his studio for the five days of production as well as during the installation at the Nike store. The first video is one rotation at the store now and both will be released globally during the Olympics.
See HAZE's work at the Nike flagship store at 21 Mercer Street in New York City all summer long.
See more of HAZE'S portfolio here.