Haze Collaborates with Heineken
Haze collaborates with Heineken on a limited edition custom draught glass set. HAZE X Heineken includes two glasses and an original print numbered and hand signed by Haze. The set, while intentionally minimalist in its graphic elements, also reflects a lot of form married to function and modern production values in the creation of its glass and packaging.
The exclusive piece allowed Haze to showcase his signature creation, The Imperfect Star. It is featured alongside Heineken's signature star logo-the "perfect" star. The glasses were shaped and then laser etched on the bottom to ensure a perfect pour every time. The inclusion of an embossed old style letterpress insert is designed to reinforce its fundamental identity as an art object. Haze calls the set "a truly collectable one-off piece."
250 sets will be given away as part of the Heineken Klout Perks program.
See more of Haze's portfolio here.
Photos by Mark Lund