Gregg Hubbard Keeps YesJulz Honest for Puma
You might not know who Julz (@yesjulz) is and that’s okay. It just means you’re totally washed and out of the loop. As a brand ambassador and influencer she uses her social reach to tip the scales on what’s worth paying attention to. Her hundreds of thousands of fans follow her every move on Instagram, Twitter, and Snapchat and each one of them know what she looks like from day to day. So when Gregg Hubbard was tasked with designing a makeup look for her in a recent shoot with Puma it was a special challenge.
Unlike movie stars, Julz’ face is seen every day and from every angle. She’s become a star for being herself, so that’s what Gregg had to highlight. Julz is not someone who can hide behind angles and contouring, instead she interacts with her fans in person and has to be recognizable from one day to the next. Gregg brought in a taste of her signature street glam with a well shaped eye and glossy lip, and even offered a little bit of shadow on her cheek, but nothing that feels too formal or loud. It’s a balance that Julz strikes every day and with a little help from Gregg it’s sure to never go out of style.