Good Magazine Gets Real About Climate Change with Adam Hayes
When Bloomberg’s Good Magazine invited Adam Hayes to help them bring Mike Bloomberg and Carl Pope’s newest book ‘Climate of Hope’ to live in a digital article, they did it with a healthy dose of trust. The direction was pretty light, offering a ton of creative control to Adam who sifted through the book and found the insights that were most impactful to him. Then he created companion imagery to help bring it to life. “The brief was loose, but underneath there was a very clear message to convey. Once immersed in the project, my ideas developed quickly and I could be confident in developing the right concept,” says Adam Hayes. “As an artist, I find having the freedom to create in a project like this gives a greater sense of ownership to the work. I'm no longer reacting to something but collaborating, helping to create something much larger and successful than it’s individual parts.” By setting Adam and his skill loose Bloomberg opened the door for greater success.
Through all twelve images you’ll notice that Adam used a strictly limited color palate of only three colors: black, white, and yellow. This limitation, and the colors chosen, was purposeful for a very good reason. “Deliberately limiting the colours was my way of giving the messages within each of these artworks greater impact. My concept was to create a kind of ‘protest aesthetic’, simplifying each book extract into a single line with a protest banner vernacular,” explains Adam. “Incidentally, I chose this yellow as it adds a bit of hope in there too. The sketchy, bold lines add urgency to the illustrations, but the colour provides the optimism.”
Optimism is something of a reach when discussing climate science. Nary a day goes by without some horrific update on our decent into a boiling planetary prospect. But as Adam learned, as rough of a position as we’re in there’s still some space to do right. “I learned a lot about alternate ways to tackle climate change here, the book has many solutions to climate issue I have never even considered before. Yes we’re running out of time, and yes there are things we need to take action on immediately, but there’s also opportunity here. We can be empowered fight climate change, and succeed despite the foolish actions of some governments.” A healthy future requires all of our action, on a pretty large scale, but we must be inspired to do so. Hopefully Adam’s work offers the push we need to take up arms against an unsavory future and take responsibility for our planet.