From Coast to Coast With the BMW 5 Series by Emir Haveric
JWT Paris tapped Emir Haveric to photograph the most recent BMW 5 Series campaign. Haveric worked with creative director Olivier Courtemanche on the concept for the ads before picking up his camera. "I'm trying to bring out more of the details," Haveric explained. "I see the things that other people don't see."
The images combine Haveric's three areas of expertise: shooting, compositing, and CGI. He captured the automaker's Touring, Gran Turismo, and Sedan in Los Angeles, then headed east to set up his camera in Lower Manhattan, Brooklyn Bridge Park, and New Jersey for the cityscapes. His team seamlessly edited together the foreground and backdrop, and used CG for the light effects and wireframes of the buildings.
Haveric also worked on the corresponding brochure. Read more here.
Agency: JWT Paris
Creative director: Olivier Courtemanche