Found Studio’s Summer of Motion
Found Studio did not stop the motion this summer. In their latest collaborations, creative studio Found focused on creating conceptual motion pieces that transport the viewer to another time and place.
In a project with Facebook’s Advertising Agency, Abacus, Found Studio created a conceptual film that follows the journey of a pixel as it navigates through varying media platforms. Chosen as a Vimeo Staff Pick upon release, Found designed and animated the spot using C4D, Substance Painter, Octane and Unfold3d. The collaboration was natural and allowed the creative studio the freedom to explore throughout the different layers of the project, including play with the concept, design and overall finish. The final motion piece is a dynamic evolution that travels through the abstract world and leaves viewers wanting more.
Found headed to the Marina Bay Sands resort in Singapore where they created a short film of the timely and curated process of gathering ingredients and turning them into the perfect meal. The piece featured the full creation of the food and beverage offerings at the hotel, presented as a single shot. The viewer is taken on the journey from their seat as a guest at the restaurant that flips the view upside down to show the culinary process that goes on behind the scenes. The result is a showcase of the elements used to create the perfect dining experience.
In their most recent motion endeavor, the studio explored the corners of Scotch brand Ballantine's beverage inspirations in a motion piece that takes us to the heart of their distillery in the fictitious “House of Ballantine's". The campaign included imagery created in house, entirely in 3d. What started as a two-minute hero film expanded into a complete campaign including digital, print, OOH and POS assets. The motion spot titled “Too Good To Hide” takes us behind the scenes with a narrative that visually depicts the brand’s signature Single malts that until now went unsaid. Each unique world revealed in the campaign represents the distinctive origin and flavor of the corresponding malt. The piece includes mysterious scenes of hidden passageways and corridors with locked doors and safes, creating a sense of curiosity and intrigue.