Florian Geiss for Lufthansa
Florian Geiss continues his long relationship with Lufthansa, shooting their international print campaign and directing interactive media. Lufthansa is the largest European airline and fifth-largest overall in terms of number of passengers carried. The campaign highlights Lufthansa's eFly services, their numerous flights, and low fares. Geiss' images hit an emotional note, showing the sense of adventure that Lufthansa enables.
Geiss has traveled around the world for Lufthansa, shooting the carefree couple (shown above) in Italy, and other campaigns in Los Angeles, Frankfurt, the Grand Canyon, and more. Thanks to his longstanding relationship with Lufthansa, the look of Lufthansa's advertising is instantly recognizable and has become signature to the airline carrier. Says Geiss, "It's a great pleasure to work with the agency and client. Together we created the look of the Lufthansa ad, a consistent feel that's always very lively, positive, and light."
Lead Agency: McCann Erickson in Berlin
Creative Director: Thorsten Adenauer
Art Director: Alice Rzepka
Photography: Florian Geiss
Digital Agency: PlanNet in Munich
Art Director: Christine Mengel>