Find What You're Looking for with ilovedust CGI, Motorola & Verizon
It’s easy to imagine our relationship with technology as something that exists in the wireless world. We interact with one another through the internet, over the vibrations of cellular service and Wi-Fi, but when it comes down to it we’re really interacting with hardware. Those materials are made by humans and are, much to our chagrin, fallible. But the race is on to mitigate the circumstances that make our devices fail and Motorola has made of the biggest leaps forward: a shatterproof phone. The Motorola Droid Turbo 2 includes a screen that will not break and Motorola was understandably excited to launch it in conjunction with Verizon Wireless. They teamed up together with ilovedust on a creative way to promote the phone. The result was “Droid Seeker,” a game that invited players to find a certain number of CGI illustrated phones in a digital world and 200 eagle-eyed players won, each earning the new phone.
The three dimensional digital environment that ilovedust created for the experience was formulated to offer the perfect hiding place for the digitally drawn phones. The game offered a captivating and engaging experience in a completely custom world designed by ilovedust and Motorola, making for immersion linked with the excitement of gameplay and the anticipation of winning. Ilovedust made a completely digital black on black nightscape in a city of their creation for the game where users clicked through collecting phones to win one of the prizes. It was a feast for the eyes and fun for the curious. It was the perfect way to create a captive experience tied to affinity, building brand awareness and linking it to an emotional experience.
Unfortunately, all the CGI illustrated phones have been found and all the Droid Turbo 2s have been claimed so the game is no longer available to play, but this phone represents a crucial new technology that is poised to change the way we interact with our devices.