Erwin Olaf turns the camera on himself for the 2012 Lavazza calendar. "The Lavazzers" is the 20th edition of the calendar and reunites twelve masters of photography who have made it a success in past years. Olaf and the eleven other photographers, including Ellen von Unwerth, Annie Leibovitz, and David LaChapelle, interpreted themselves in innovative, unusual, and imaginative shots.
Olaf's self-portrait starts off the calendar as January. The concept was to celebrate the photographer's intimate relationship with coffee. Olaf is photographed sitting at a table in a home while bodies contort on the floor, wall, and ceiling around him. His idea for the portrait was to capture what the artist is thinking while drinking coffee. Olaf says, "My main inspiration is the human body. I have always loved what light does on a body in the studio, and how a landscape of skin is created. So naturally, the body is on my mind."
Agency: Armando Testa
Photographer: Erwin Olaf