• 6.2.16

    Eevolver's Big, Beautiful, Very Classy Wall for Esquire

    The current presidential election is a heady time. As passions rise, policy propositions and plans are being tossed around, some more extreme than others, each getting the attention that they deserve so that our population can have an important debate about our values. These conversations are crucial to our way of life, and only by understanding them in totality can we make informed decisions. One of the most attention grabbing proposals this election season has been Donald Trump’s wall that would separate Mexico and the US. It’s been the subject of much debate, but Esquire wanted to help us imagine what it would mean as a country, asking Eevolver to create imagery that would strike at the heart of it. The result is some pretty imposing artwork that Stacy Burstin of Eevolver admits shows a different result from exactly what Trump is proposing, but that’s for good reason. “When you make something visually extreme it helps make the point better,” Stacy says. “Even though his plan is to keep it small, by really making it visually obstructive it kind of shows what the policies are behind it.”

    Striking that kind of balance is something that Eevolver’s expertise is perfectly suited for. Their collection of artists share two distinct schools of experience: photorealistic manipulation and more whimsical animation. These two ways of thinking and approaching expression blend together to create images that feel real, but leave space for the imagination to play. “You want it totally believable, but clearly that perspective and none of that could physically happen so it’s just keeping that balance of trying to get the visuals across while keeping it based in photorealism,” Stacy explains. The results are both intimidating and tickling. It’s accessible and motivating, regardless of your affiliation.

    Finally, Eevolver found that Esquire was an ideal collaborator on this project that has some tricky political implications. “Esquire is a magazine we love,” says Stacy. “The print quality is great, the people are great. They were totally free with the creative with zero criticism, so having that freedom was awesome.” They were able to find the balance themselves for a partner that gave them the space to do their best work. Now we just have to wait and see how close to reality these images truly will be. Only time (and votes) will tell.

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