• 7.20.16

    Eevolver Gets Proportionally Political with The Village Voice

    We are in the midst of a Presidential election with unprecedented emotion, and the party that is catching most of the attention this season is knee deep in their convention. We’re on day three of the Republican National Convention, and tomorrow is set to be the climax of the four-day event. Last week the Village Voice, one of New York City’s most left leaning papers prepared for the convention with a humorous cover by Eevolver that features a bull elephant (the mascot of the party) with some features that are markedly… smaller. It’s something of a playful jab at the presumptive nominee but they didn’t want to go too far. “We did some versions with red hair on it and it was almost too literal, we didn’t want to hit you over the head with it,” says Stacy Burstin of Eevolver. “We definitely wanted the image to stimulate discussion with humor and definitely reflect Trump in a funny way.”

    Creating a photorealistic image that plays off expectations and realistic animal physiology that also focuses on messaging can be a tricky job, but it’s a balance Eevolver was able to find. They started with a couple source images, made sure the elephant’s pose was exactly what they wanted, and then started to play with relativity and sizing. “We went through a process of adjusting features in a subtle way and a couple much more dramatic, and just figured out what proportions worked and came up with this one collaborating with the editor,” Stacy explains. The final image features the elephant of normal size, with ears to match, but with a head – trunk, tusks, and eyes – that are much smaller than they should be.

    For Eeolver the project was all in good fun, but the paper was a little more aggressive in their messaging. From a publication whose politics are so different from those of the presumptive nominee the headline “The Freak Show Begins,” is fairly tame and something that the folks at Eevolver felt worked. “We actually weren’t given that headline, we were just given general direction, so once we generated the image we thought the headline worked really well with the image,” says Stacy. They thought the match up was pretty funny and hope everyone gets a good laugh from it.

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