Douglas Friedman Shines in the Dark with Sarah-Jane Wilde
Fur. Stuffed wildlife. Marble. Metal. Leather. This is what Sarah-Jane Wilde surrounds herself with. What many might see as macabre is called that because it touches death, but that touch makes it precious. With ephemerality comes value and it is on that line that Wilde has built her world. Douglas Friedman was invited into the model-muse-designer’s world when C Magazine sent him to her home for an interiors and portrait project. But Douglas wanted to do something a little more. And so did Wilde. “She pushed me to go a little bit further, I was encouraged to go further, and fortunately the magazine was also encouraged by our willingness to go further," he says with a laugh. The result is a series of images that tells us not only about her space but also about her unique way of approaching the world.
When a space is well designed it reflects the personality of the person who lives there and becomes a special embodiment of their values and pleasures. Tablescapes, taxidermy, and tile build a picture of a woman who is restructuring our idea of what we should consider an American Classic. In C Magazine’s story they tell of when Wilde was rolling down Santa Monica Boulevard in her Rolls Royce Corniche Coupe towards home to make dinner for her kids when Justin Bieber took time out to tell her how cool she looked. This is a woman who is living the life of a mom a little differently. Douglas didn’t want to water down her point of view in a typical celebrity interiors story, he wanted to really let us get a taste for her. “It’s a lot more exciting because you can really take an idea and take a bit of a risk,” Douglas says. “It was an infectious energy. Everyone on set just kind of wanted to have a lot of fun with these pictures. And they really reflect who she is.” That meant setting up scenes more than sprinkling objet d'art around the space. They created scenes and stories, engrossing them into something richer.
Sarah-Jane Wilde has secrets. Not because she's hiding anything, but because she’s more than we assume. Each new shot with Douglas was a fresh challenge that they got to tinker with, formulate, and perfect. “We just wanted to keep going,” says Douglas, but the day came to an end. And then Wilde, dressed in her finest fur and jewels, fed the koi.