Craig Ward's One Minute Wonder: 'I'm a Visual Person With a Profound Respect for Words'
One Minute Wonder recently created a 60-second video portrait of B&A's Craig Ward. "Many of the graphic designers and typographers we work with knew Craig's work already, and having the possibility to interview him for the series was really great," remarked Tjalling Valdés Olmos, creative producer at innovations studio Present Plus – the powerhouse behind One Minute Wonder (and the development of WeTransfer). "I think at this point, Craig's been doing and is doing a lot of work that is extremely influential, and constantly pushing boundaries with regards to what he puts out."
The clip follows Ward through his loft space while he describes his profound respect for words and his tendency to partner with people who have different skill sets – be it biochemistry, music, or kinetic photography. "I spoke for an hour and I had no idea what Present Plus would end up using," Ward said, "but the final piece is a great snapshot."
Olmos agreed: "Overall, it's one of the better episodes for us and it was really hard to narrow it down to the one-minute format, as Craig opened up on so many aspects that we could relate to, personally and professionally ... he was super patient and accommodating, and I think that only reinforced our idea of him being a very grounded, inspiring individual." Noting that it "might sound cheesy," Olmos continued, "after doing a lot of episodes, you can easily recognize people who are really passionate about what they do, and Craig was definitely one of them."