• 3.22.13

    Craig Ward for Calvin Klein's Dark Obsession

    Watch this 30 second teaser video for "Dark Obsession", Calvin Klein's new fragrance for men. Calvin Klein had initially seen Craig Ward's Dark White typeface and wanted something like it but also something that would sit well with the classic Obsession marque.

    What Craig created for CK was a type with a more serif feel that seems to emerge from the dark. We're obsessed.

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