Chris Buzelli Takes on the Regulators for Inc. Magazine
If you’ve ever had a kitten you know they are the sweetest monsters. These tiny balls of fuzz that meow and gaze on you with eyes of love have claws and teeth like needles that they use without a second thought. The promise of pain right behind a sweet face. To many, commercial regulations are exactly the same. On their face they’re supposed to help out small businesses, but in practice it turns out that many business owners find they’re counter productive. Inc. Magazine recently ran a story about the trouble with regulations and asked Chris Buzelli to bring the issue to life using one of his oil paintings. Before he even got to the creative process he had to experience his own education “I thought regulations were actually okay just because of all the political talk lately,” Chris says. “Man, after you read this you find out that there’s a lot of bureaucracy constraining these small businesses.”
Chris wanted to create a visual language that spoke to that dichotomy so he started with engaging an illustrative spitballing. “I had a bunch of different sketches,” he explains, narrowing them down to three. He sent them into the magazine and the magazine loved all of them and let him choose. He decided on the swan. A lot of animals like snakes, and you name it, they all have this really heavy histories already. And for some reason birds don’t.” Chris was able to use that ambiguous social history of the animal to create a doe-eyed swan with a medusa like serpent feathered tail. As sweet and well meaning as the swan seems, those snake mouths are ready to strike.
Chris brought a second painting to the magazine that imagines these complex regulations tamed in a cage. His image, like reality, doesn’t call to destroy the animals that are these regulations but instead let them live within a set of narrow parameters like Chris’ brass birdcage. These are complex issues and ones that require serious consideration. By creating something totally original, Chris was able to create his own narrative and let us see these politically hot issues with fresh eyes.