Bose Collins Creates Its Own Brilliant Machines for GE
Bose Collins created three posters for GE's Brilliant Machines campaign.
"When we first heard about the project and what GE wanted, we knew it was a match made in heaven," remarked Nathan Collins. "It taps into things we've explored when left to our own devices, so it was entirely in our comfort zone ... heavy metal and robots are two of our favorite things." Likewise, BBDO thought Bose Collins "was a great fit because of its music-related work with a tech-looking, robot-feel to it," said Tessa Cosenza, account manager. "We are really happy with how the GE posters turned out."
Using CGI, Collins and his team made a guitar, a drum set, and a robot's visage from bits of GE appliances. "Each object took days," Collins explained. "It's comparable to building one of those model airplanes as a kid – putting together the parts, painting those individually ... these models are constructed so the camera can be placed anywhere. The positioning in the posters is the angle the creatives wanted, but we could fly around these objects – in, out, and around."
The artwork, placed downtown and in Brooklyn, announces the next Brilliant Machines event – a free Compressorhead concert in Union Square on Tuesday, November 12. (The band "is comprised of three 5 foot tall humanoids: Stickboy on drums, Bones on bass, and Fingers as lead/rhythm," according to a press release.) For a preview of Compressorhead's oeuvre, passersby with headphones can plug into certain Bose Collin's posters ahead of the show.