Bigshot Toyworks Gets Political with Fast Company
As the world economy becomes increasingly digital, the masters of the digital world become increasingly powerful. Power and politics are inherently connected so as time goes on Washington has turned its gaze to Silicon Valley to help them achieve each others’ aims, whether they’re for the body politic or merely to help electability. Recently, Fast Company Magazine explained this connection and brought on Bigshot Toyworks to help imagine it visually. “As a character development studio we get to work on all sorts of fun and quirky design projects,” says Klim Kozinevich of Bigshot Toyworks. There has always been a push and pull between technology and our political process, whether it’s the way that NSA manipulates data collection to spy on those home and abroad, or Congress’ look at internet freedom and usage through copyright laws. Klim didn’t have to convince readers of the relationship, it’s already a deep part of the American experience. Instead, he had to make it fun.
Bigshot and Fast Company decided to start with examining how new businesses court politicians for their early corporate lives. Klim describes it as: “the challenges Silicon Valley entrepreneurs and hi-tech start-ups face when dealing with the unfamiliar and often challenging world of Washington politics.” In the resulting images, Bigshot has techies represented as characters from the runaway smash hit game Minecraft, while the politicians represent their parties as donkeys, elephants, and even sharks.
Bigshot created a series of images including a massive spread, culminating in a huge party scene showing the intricacies of different relationships. Some politicians and techies dance with each other, others are chased by one another, some lobby for different pairings, and others look on, isolated and rejected from the fun. “The result was a multiple page spread featuring some fun, iconic character designs of the ‘Tech Dudes,’ Politicians, and Lobbyists in various scenarios,” says Klim. “We had a great time working with the Fast Co creative team and look forward to seeing more of our work in their awesome publication.” As we find outselves locked in another fight over the future of our digital freedoms and political process, it's crucial to remember that these pieces are linked, and keep an eye on our collective future.