• 10.31.16

    Bewilder Teaches Us our ABCs

    We think of the letter Z as an ending. And in many ways it is. It’s the last letter of our alphabet, but in reality we don’t know who put the letters in their order or why! So why does it have to be an ending? In fact, it’s the perfect opportunity for a beginning, to look back at everything that brought us to the “end” and place everything in a new context. For their newest phone, the Z, Motorola asked Bewilder to bring new life to the alphabet and effectively teach us our ABCs in a new way. They teamed up with more than a dozen artists from the B&A roster and the results are moving… Literally.

    Motorola asked the artists to help them think of different and clever uses for the phone. Some ideas illustrated by Buff Monster, Jeremyville, ilovedust, Shotopop, Jeff Soto, Andrew Bannecker, Serge Seidlitz, Radio, Peter Grundy, Stephen Bliss, Ceyln, Mcbess, Will Barras, Stanley Chow, Radio, and New York based artist Matthew Palizay, include projecting a movie on the inside of a whale, being the perfect dinosaur dance partners, or a dynamic space for game play. Each of these artists were given the space to create what they felt compelled to create, and then Bewilder took all of them into their creative home and brought them into motion.

    Each tiny film, replete with full sound design and edge-to-edge animation, was created to loop so it makes a GIF as successfully as it does a video. It can be a challenge to keep an eye on the integrity of the story of the piece while making sure that it loops, but Bewilder made it easy. "Bewilder nailed it," Palizay says. "The choices they made in animating the illustration brought it to a level beyond what I expected."

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