• 8.5.13

    B&A in 200 Best Digital Artists Worldwide

    Four B&A talents are featured in Lürzer's Archive's 200 Best Digital Artists Worldwide.

    Coherent Images was included for a set of futuristic bugs created to advertise a Bayer insecticide. "I paid special attention to detail in hi-res rendering," Thomas Simpfendoerfer explained. "I wanted the insects to look 'natural' also in exhibition panel size reproduction. 'Natural' is an important, but ambivalent word for us CGI artists. We are of two minds, as the object is digitally made, but should be utterly convincing, as if it could exist in our natural environment." 

    Serial Cut's ad for L'Auditori, home of the Orquestra Simfònica de Barcelona i Nacional de Catalunya, fell under the volume's "Objects" section. "The shapes coming out of the box represent classical instruments, but, at the same time, the shapes are not totally clear, though they appear tactile," Sergio del Puerto noted. "We leave it to your eye to draw them." 

    Ars Thanea's work for Discovery Networks, Disney, and Nvidia received recognition.

    A trio of projects by Lightfarm Studios was also selected: a promo for Sony 3D Television meant to capture an OMG moment frozen in time; an extraordinary visual for Radio New Zealand's classical music battle that depicts the frontline struggle between two scores; and an advertisement for So Good Almond Milk. "We originally thought about photographically shooting the glass and milk elements, however we decided the best outcome for reflection control would be to create it in CGI," Denny Monk remarked. "We also found that once all of our almonds were in place, a slight hiccup occurred ... with so many of the same-looking objects put together so closely, an interesting moiré pattern appeared. With the flexibility and control via CGI, we were able to quickly remedy the issue." 

    Read about B&A in Communication Arts' Photo Annual here.

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