• 12.22.17

    Serge Seidlitz and Sir Patrick Stewart Get Festive with DEAR SATAN

    Typos are awful. We know, we write plenty of them. Sometimes they’re easy to miss, but sometimes they’re egregious. When one little girl named Hope addressed her Christmas wish list to “SATAN” instead of Santa, a whole series of events unfolded that not only changed everything in Hell, it changed everything for one little girl. At least that’s the story in Anomaly’s “Dear Satan,” a short video released for the holiday, illustrated by Serge Seidlitz. The nearly six-minute animation, narrated by Sir Patrick Stewart, tells a hilarious and immersive story fully realized by Serge. “When I read the script, I thought it was really funny and realised there was lots of fun to be had with the drawings,” Serge says. “I loved coming up with the character of Satan. As he’s the main focus of the film it was really important to nail him, so we spent quite a bit of time at the beginning working on his character so he was just right.”

    Six minutes is a long time for any animation (even 60 seconds is rather long), so this work was going to take a lot of time to do: time that Serge didn’t have. “It was going to be a lot of work in a short amount of time and that scared me a little, but I worked fast and the pressure to get it out for Christmas helped me push on through,” says Serge. “The collaborative experience was great because the team at the agency gave me great feedback and were enthusiastic about the drawings as I was sending them through on a daily basis. A little bit of positivity goes a long way when you’re deep in the zone.” Who said a little Holiday Cheer couldn’t get us anywhere? Serge put his nose to the grindstone, with the backing of Anomaly, and was able to create an incredible array of imagery to tell a complete and beautiful story. Don’t believe us? Check out all the interesting things floating in Satan’s vomit and bile!

    No, really! Look. It’s super cool.

    Serge’s characters and sets work perfectly, and the video offers plenty to be proud of. But the fact that Stewart does all the voices in the video brings the whole thing to the next level. That certainly wasn’t lost on Serge. “He’s a legend and his voice is wonderful. When I heard his narration it really put the icing on the cake for me,” says Serge. “My favourite bit is when he does the little girl, Hope’s, voice - Just hilarious.”

    So tuck in, grab a mug of hot cocoa (or tea), curl up in a nice itchy blanket and get ready for your new favorite holiday story: DEAR SATAN.

  • 10.7.16

    Serge Seidlitz Brings Florida Home for the Wall Street Journal

    All eyes are on Florida right now, and rightly so. Hurricane Matthew left behind incredible destruction, and it couldn’t have come at a worse time. The presidential election means there are 29 electoral votes up for grabs from this influential swing state made ever more complicated by the chaos of the hurricane. But when Florida isn’t the focus of national attention every four years, often the state is the butt of everyone else’s jokes. For American author and columnist Dave Berry that’s presented a personal and professional problem as the writer is always having to answer for his state. The Wall Street Journal recently asked Berry to give that formal answer in the pages of their newspaper and invited Serge Seidlitz to help him tell it. The result is “Florida: The Punchline State,” an explainer of the state, defense for it, and anecdotes from a life lived there. Serge distilled all of this into a single image that tells many stories. 

    We’re all familiar with the Florida Man of hilarious and terrifying headlines, but Serge was tasked with bringing him to life, as well as the place in which he lives. Through Serge’s lens Berry is bearded, be-speckled, and boozed, with a ten gallon hat, wearing no more than flip flops, a swimsuit and a tucked tank top. And even though this is his story, we must understand his environment. And that’s what Serge delivers to us in spades. Nothing is left out.

    From magic kingdoms to mosquitos to an over abundance of sharks to massive cockroaches to lots of mosquitos to incredible bowlers to clouds and clouds of mosquitos, the cast of characters that fills Florida goes way beyond Disney’s stalwarts. Tourists and pirates and golf cart drivers crisscross the states. But perhaps the most appropriate image is three elections officials examining the chads from the 2000 election, tiny pieces of punched paper that left the electorate barely hanging on, and whose existence created the world we live in today. So much from these tiny pieces of paper, and so much in Serge’s illustration. Unless you live in Florida you’ll never truly understand the complex experience that Berry has to live with every day, and why everyone else expects him to speak for his whole state. But at least Serge can give us a taste. And it’s delicious.


  • 9.23.16

    Serge Seidlitz Gets Down with Google

    Communication is about more than just words. It’s about expressing our thoughts and feelings to those around us. In an increasingly visual world our communication has gone from textual to using small images we call “Emojis.” When Emojis were first introduced they were just expressive smiley faces, but have since developed into almost their own works of art, that go beyond expressing a certain emotion to communicating full ideas. We use Emojis to an incredible degree on our mobile devices, and Google teamed up with INT Works to commission illustrators for their Allo app, and asked Serge Seidlitz to be a part of it. Each artist got their own theme, and Serge went with “Let’s Party,” creating a series of images that begs us all to boogie down.

    Getting together with friends can be tricky business, working out schedules and staying in communication while everyone gets ready and is pitching ideas. But Serge does the work for us in the series of 24 different Emojis. The images on offer include more than a few that have to do with drinking, but Serge gives us everything we need. A demand that the slow friend hurries their preparations, a low-key request for pizza, and even a proposition to bring someone home (who wants to snooze solo?).

    Serge’s playful style brings just the right tone to the project, extending the party vibe from the club to your phone. You can bring that all the way home by downloading the Allo app, and don’t forget Serge when you’re pouring your next cocktail. 

  • 8.24.16

    Serge Seidlitz Brings Personality to T-Mobile

    Our mobile devices connect us to the world. Through these LCD scenes we experience more than what we can see in the tangible world around us, connecting us to people across the globe, keeping us in touch with loved ones who are physically out of reach, and expanding our own education with information that would otherwise be inaccessible. We end up creating relationships with these pieces of metal and wire, but from the outside they’ll always look like bricks of aluminum and glass. We know that what they enable is so much more, and that story needs to be told. For T-Mobile’s latest campaign, the cellular giant teamed up with Serge Seidlitz to bring personality to these devices that are so personal.

    To illustrate the relationship between users and devices, Serge created a series of “icons” that crystalize how we use our phones. In one, a girl uses the phone to show off her illustrated smile. In another, a music fan reveals her VIP wristband made possible through her tablet. In another, an amateur singer uses his phone as a microphone to jam out in his own space. Each of these moments was made possible through the world the user found in their phone, but for us to understand it we needed Serge’s visual translation. This is an artist’s job: to translate the inexplicable into the immediately understandable.

    That’s exactly what Serge did with T-Mobile.

  • 3.27.15

    Serge Seidlitz and Andrew Rae Show the World Through a Child's Eyes

    Imagine if we all saw the world as children do. Endless potential and opportunity, each path ahead of us an avenue of imagination. The shapes of clouds turning into medieval battles, and the whispers of rivers our favorite new songs. Each moment is unlockable, revealing a new game, a new way to play, and a new way to see our world. The voices of children, no matter how loud while at play, are piteously silent when considered by very important adults with very important adult lives with very important adult decisions. London's Museum of Childhood asks its attendees to explore the value of a child’s eyes, offering the challenge to shrug off our man made apparatuses that mercilessly eat up our days. Inside the museum are exhibits, events, and activities that remind attendees of their own childhoods, and teach about the childhoods of people worlds a way. But the lesson doesn’t need to stay within those four London walls.

    As a part of an environmental campaign, the museum teamed up with more than a dozen artists to create art out of the natural and pedestrian landmarks around London. Each artist created original work that played off native points of interest: a door's natural wear turns into an interested ostrich with the addition of an illustrated face. A crosswalk becomes the gaping mouth of a curious bird.

    For those of us that aren't around London right now, photographer Lydia Whitmore plays as our eyes. Hunting each native piece through the streets of London, Lydia fits each and everyone into her viewfinder so that we may see London in some different way. You can experience Lydia’s journey through London using the “See the World” micro site that includes Lydia’s photographs and the locations of each piece.

    Andrew Rae and Serge Seidlitz were a part of the creative roster to eke out the imagination of London's populace. Each environmental piece of art featured the Museum of Childhood’s bold encouragement to “See the world through a child’s eyes.”

    Serge Seidlitz’s “Ostrich” face, tail, and long legs are carefully arranged around the shipped paint of a fire exit on Brady Street. Splashes of paint on the wall of a self-storage facility on Sidney Street become the torrents from a thunder cloud, Serge’s creation “Cloud.”

    In Andrew Rae’s “Bird” two markings that had been painted on a crosswalk at Shipton Street and Columbia Road were repurposed as the beak of a large blue, aggressive bird. 

    Following Lydia's path through the map provided to us by the museum, we're able to use Serge and Andrew's imagination to see London with all the imaginative details that a child would bring to their vision, and that new sight changes the way we see the city. Now the question remains: how does it change your own vision?

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