DHL Goes Green with Peter Grundy
Going Green is important, now more than ever. It’s not enough to just take out the recycling and cut down on personal carbon emissions, we need to convince big business that it’s their time too. Voices for change are being heard, and many corporations are adopting greener processes to become environmentally neutral. That’s good. What’s better is when they show us exactly what they’re doing. As a worldwide carrier, DHL’s business model has a lot of room to change their environmental impact and they’re in the process of a top-down examination of how they can do it. The result is an entirely new way of doing things, and they asked Peter Grundy to help communicate what they’re working on.
The DHL ‘Green Solutions’ packet explains all the changes they’ve made, but to make the information more readily understandable, Peter created a series of illustrations that describe the adjustments. Only by understanding DHL’s entire set of business practices can we understand how they’ve improved them, so Peter’s work creates something of a map to how DHL works as a company. Whether you want to know how many of DHL’s trucks are a part of their “Green Fleet” or how they’re offsetting carbon emissions, all the information is at your fingertips with Peter’s illustrations.
Peter considers himself an information illustrator, bringing complex columns of data to life inside of his creations. He’s been processing information this way for decades, so it’s no surprise that he’s a master and brings that to bear on this project with DHL. Their work together has already earned awards including the Gold from the German Stevie Awards and the Silver at the Kantar Information is Beautiful Awards. Take a look at what Peter has created and see what the future of green corporations hold.