Kareem Black Finds a Piece of History
History is all around us. It’s in the roads we walk on, the buildings we work in, and the way we interact with our neighbors. To forget our past is to forget who we are. The shadows of our history are what help us find the light for our future, and it is up to us to keep that history alive. That’s why The History Channel has revived the classic miniseries Roots, based on the 1976 novel by Alex Haley as an exploration of an African American life and the history that was hidden from him. The History Channel invited photographer Kareem Black to create a series of images introducing the characters and the mood of the show, something that Kareem Black leapt at. “As an African American artist the weight, gravity and significance of being asked to be a part of the retelling of this story and the re-imagining of this particular project was not lost on me,” he explains.
Kareem has made a career out of photographing very high-energy material, but Roots was something completely different and that wasn’t a problem at all. Most of his work is high energy because that’s who he is, but he’s quick to point out: he’s more than that. “At the same time, I’m a big nerd and history buff and I know every word to most Star Trek episodes,” Kareem says with a laugh. “I do think that there’s a duality but I don’t think it’s unique to me.” As Kareem notes, it’s a part of human nature to explore many facets of our experience just as History is doing with this new version of Roots.
To offer a faithful representation of the story Kareem met the cast on set, and a lot of those sets were located in places of real American history, including sites built through the crime of slavery. “I traveled to three separate plantations in Louisiana to take the portraits of the actors on six separate occasions,” Kareem says. “I'm not religious but this assignment went from being a job to feeling like some sort of a ‘pilgrimage.’ That's how it felt just being in those places. Seeing people dressed as they would have been in that period, as slaves, masters made the experience that much more intense.” Roots is about a man exploring his roots and how they dig into a huge part of American history that is a shame for all of us, but that excavation is crucial to how we shape our future. That history demands something different from each of us, and for Kareem it meant taking a sober look at this story and offering it to us as richly as he could.
Kareem Black's Cast of Characters for Smirnoff
As a photographer, Kareem Black does two things really well. First, he loves a certain kind of creative structure. He wants to make sure every detail for a project is perfectly in line, using the right lights and making sure his set is in flawless order. The other side of him lets everything fall away during the shoot so that he can photograph what he refers to as “kinetic energy and unscripted moments.” When those two aspects come together, when thorough preparation meets authentic moments, you get a campaign like Kareem’s latest work with Smirnoff. The series of images feels improvisational and full of life, while as crisp and clean as if they were well scripted.
For Kareem, the secret of this kind of success is about engaging with his subjects and allowing them to speak through what makes them unique. He’d rather not fake it, instead opting for bringing in people who are what they say they are, who are what they look like. “There were characters that we were looking for, or character types,” explains Kareem. He suggested that they bring in the real thing. “If we’re going to have ravers, let’s have actual club kids. Let’s get them to bring some of their own stuff so we’re actually shooting these people and not our interpretations of what these types of people might wear. That authenticity added to it.” They blended their directorial elements with what their subjects brought and it combined into moments that were as authentic as could be.
Since Kareem and Smirnoff got models who were real people, all they had to do was be themselves. That’s what Kareem loves to do: engage his subjects and let their authentic selves bloom in front of the lens. “It’s about encouraging the models to let their personalities come out and just be free about it and not hold back. I’m making a safe, comfortable environment,” explains Kareem. “The whole campaign was a celebration of their character.” Those characters come through in Kareem's interaction with them (given fresh looks by Tiffany Patton's makeup work), he acts as our eyes and ears on the day so it's like we're there with them.
When Kareem and Smirnoff first sat down, the liquor brand had a wish list they wanted for an ideal version of the campaign. Kareem got his client all those shots but then he kept shooting. Sometimes the best images you get are images you don’t plan for (with a little help fro Rachel Stickley's props). “I would always rather have more than less,” Kareem explains. “The inflatable hamburger wasn’t even in the brief. That just sort of happened. All of the sudden now it’s part of the campaign. I think it’s important to get what the client wants and then have room for improvisation and inspiration.” When you provide for every detail upfront, amazing unplanned things can happen and those moments are good for everyone.
Kareem Black Gets Colorful for Sourz
Every year, the full moon preceding the vernal equinox (the date in March when the sun sits in the sky at the perfect angle to make the day exactly as long as the night) marks the date when Holi is celebrated throughout the world. The spring festival is a revelry of color and love. Observers all over the world enter a free-for-all pandemonium using colored water and powder to fill their world with color in a deluge of expressive joy and merrymaking.
Like explosions of color, Sourz liqueur uses concentrated fruit flavors to create shooter and mixers for a bright, flavorful drinking experience. For their latest campaign, Sourz and photographer Kareem Black drew inspiration from the Holi festival, setting up a party where participants got to play with the same powered colors that Holi festivalgoers use, capturing the blissful chaos of the celebration. The resulting photos are an expressive carnival of color. And it left the studio a mess. “It was insane,” says Kareem. “There’s just powder everywhere.” For their own protection, Kareem and the rest of the crew wore facemasks and overalls so they weren’t breathing and wearing the paint powder all day. But day two was even wilder. “The producer got us these onesies on the second day,” says Kareem. They were like full body costumes. “I did most of the shoot in a zebra onsie. And the creative director had a green lizard onsie, and all the clients had cheetah onsies. I just kind of increased the fun of the shoot. It just became a huge party.” As the models were throwing paint powder into the air, creating explosions of colors, the crew and creative team were all dressed up like animals, with the air becoming thicker and thicker with color.
This party atmosphere is perfectly in line with Kareem’s way of working. “I want to have a really fun vibe on set,” Kareem has said previously about his work. “Sourz is a party thing,” he says. “It’s a young, fun drink. I think that goes with the whole theme. It’s young, it’s fun.” What better way to keep it fun and engender a sense of authenticity, spontaneity and life than to create an actual party with colorful projectiles?
Oxygen's Triple Artist Family Affair
Collaborations can be tricky. When multiple artists come together to create a single work, all those different points of view and ways of working can rub up against one another to challenge the creative process. Oxygen’s new reality competition show, “Street Art Throwdown,” needed a campaign to express everything that the show encapsulated. The necessary concept reached beyond the capabilities of a single artist, so they went further. True to the show, Oxygen needed to express the full range of pop art and competition, so they needed multiple artists. And they chose three different artists from B&A. Each of these artists are comfortably a part of our roster, and their collaboration created a seamless collection of work that outpaced potential, and the process was as smooth as could be.
A combination live action and animation required a base of solid photography and video. Kareem Black's photography, both in still and motion, allowed a firm base for the progress of the project. Timed trials and high stakes situations create a crucible of energy on the show, all surrounded by the creation of good art. That nearly manic pressure spirals and focuses in on itself, so Kareem’s imagery had to highlight the pointed dynamism. Capturing no fewer than six artists running through the same streets that will find themselves the focus of the throwdown, Kareem was able to grab ahold of that energy bringing the competitors to the forefront. Since Kareem's work was the first step of a larger process, he had to complete his job within the context of what ilovedust, the illustrators, and Shotopop, the animators, were going to need. “What we’re trying to do is documentary, shaky visuals, very kintetic energy. That’s what we’re doing with the stills,” explains Kareem. “For the motion it was a little more planned out, with the camera on tracks. That makes it easier for Shotopop to follow the motion of the shot.” Then Kareem turned over his work to the other artists.
On top of Kareem’s images are illustrations made to enhance the story, created by ilovedust. Though the competition is between artists, their work is what will be judged. Each week, each project, each challenge is a character in and of itself. Not only are the pieces what will be measured against each other, they are created, fostered, and completed on screen. The full lives of this work will be experienced by the audience and will take on independent lives. ilovedust’s illustrations on top of the still images show the separate, but parallel focus of these two elements. By bringing in a whole other creative force to complete this portion of the campaign, the story that Oxygen is telling for “Street Art Throwdown,” grabs the full depth of both pieces.
Finally, with Kareem’s presentation of the competitors, and ilovedust’s composition of their work, all that was left to express was how these elements come together in a live state. Shotopop was onboard to bring movement into the illustrations, tying them into Kareem’s videography for the full experience. As opened spray paint cans unfurl their paint like clouds of fabric, and brushes race to the finish line, the energy and event are composed in movement. “You can’t not have fun animating those illustrations. They’re super playful,” says Casper Franken of Shotopop. “It’s the kind of project where it’s hard not to have fun because there’s so many cool, quirky, fun things in it.” It is more than a static metaphor, it becomes a complete experiential representation.
The show, that premieres February 3, promises to find the next Banksy. But that’s for the judges to decide.
How Kareem Black Throws a Party
If you’re familiar with Kareem Black’s ongoing series FeelsGoodLetsGo, you know he has a unique ability to elicit spontaneity on a level that is arrestingly intimate. It wasn’t any different for his latest shoot with Steve Madden featuring Kylie and Kendall Jenner. The last time he shot for Steve Madden, both Jenners were in front of his camera as well. But this time they had some experience behind them and the results were a little different.
The Jenner sisters are experts when it comes to their public images. “They are used to having cameras on them, they are media trained,” Kareem explains. “We knew each other, we knew what we were trying to do. They kind of got my vibe, and I got theirs. And it was super cool.” It doesn’t hurt that the media storm around these girls helps to relax them in front of the lens. And Kendall is pursuing a career in modeling, taking it seriously as a job. They’re pros.
The other half of making sure the shoot is as successful as possible is building trust with the Jenner girls. It was their second shoot together, and after seeing the results of the first campaign they knew they were in safe hands with Kareem. “We’re building up this trust between us. I think that trust is super, super important. Especially if you’re like them. They don’t want to be caught in off moments,” he says. It’s understandable. The voracious press is hungry for moments that could shed unsavory light for a manufactured story. But after working with Kareem, they knew that wasn’t going to happen. “They gave me latitude to be a lot more spontaneous, a lot more kinetic,” Kareem says.
There’s a balance between the trust and the spontaneity. Kareem tries to keep that balance in place by having a simple philosophy in his shoots. “I want to have a really fun vibe on set, I just don’t want it to be stressful,” he explains. It’s not brain surgery. “My mom’s a doctor and she heals people for a living. We’re taking pictures. I want the vibe to be super light.” The feeling on set ends up similar to the parties that Kareem stalks for FeelsGoodLetsGo, which was partly the goal. That party atmosphere makes for an authentic good time that cannot be faked. “I want people to have a good time. If people are actually having a good time, I think it comes through,” he explains.
The party vibe on set was so strong that it kind of turned into a real party. The shoot was on Kareem’s birthday. “Kylie and Kendall ended up singing me ‘Happy Birthday.’ I felt like the President of the United States. It was insane.” And that playful insanity shows up in the images, just like Kareem said they would.
Recent Work by Kareem Black: Vibe and 'Risky Listing'
Kareem Black's portrayal of the American Dream featuring Kevin Hart fronts Vibe's Race Issue. "Kevin is already having an amazing year – he's one of the biggest comedians out there right now," noted the photographer, "and it's the perfect story: North Philly guy grows up, does good." Black said that comics, in particular, can "go in two completely different directions, as though they have an on/off switch ... like, 'I don't want to be funny right now – that's my job, on stage, and I'm at a photo shoot,' " but Hart proved pleasant and up for anything. "I'm really happy with where the cover image ended up," Black added.
For 'Risky Listing,' an Esquire Network series that follows nightlife real-estate moguls around New York, Black had room to capture authentic moments between the characters. "I trailed them reportage-style," he recalled. "Some of it was during the filming of the show and some happened at a party that they were hanging out at later." He said he approached the promotions in the same manner he shoots Feels Good Lets Go, his ongoing project documenting those out and about in N.Y.C.
Kareem Black for Vibe's 20th Anniversary
Vibe asked Kareem Black to capture the "#NewRules of R&B" for its 20th Anniversary Collector's Issue, which meant a photo shoot with musicians Janelle Monáe and Robin Thicke. Though the cover (one of three for the edition) was taken in front of a white backdrop, the team – including B&A prop stylist Tara Marino – headed to Lower East Side nightery Beauty & Essex for a series of party scenes.
"I wanted it to be a combination of studio work and environment pictures of people having a good time," Black explained. "Robin and Janelle played off each other really well. I think Robin is savvy about his image, and the same with Janelle. When she hit the set, I noticed she's completely aware of her character." That's not to say the pair didn't let loose. Thicke mounted a table, "but the whole time, he was wearing his shades," Black remarked.
He called the gig a huge honor: "When I was in college, I wanted to be in Vibe ... I remember going to bookstores and thinking, 'This is it.' I've always felt like I've had a relationship with the magazine, and this is the second cover I've done for it. So to participate in the 20th anniversary was awesome. Genuinely."
Kareem Black's Luxe Mob for Steve Madden
Photographer Kareem Black and a trio of models passed an afternoon in Manhattan's Lower East Side and Chinatown for Steve Madden's back-to-school promos. Dubbed "Luxe Mob," the shoot was inspired by Rihanna's Instagram account, @badgalriri, and her online posse.
"The clique has moved from the lunch table to Instagram," Khalym Schell, the shoe brand's digital creative director and the project's stylist, remarked. "Usually when I work with Kareem, it's documentary-style; he catches the girls during in-between moments and the images are candid. But for this, we specifically wanted the girls to mug for the camera, and it was more like the camera served as an iPhone."
Black said the models were quick to pick up on the whole Rihanna/Rita Ora/Cara Delevingne je ne sais quoi. "As soon as I started explaining it to them, they knew exactly what was up, so they didn't need a ton of direction," he noted. "I think that those three are such a key part of the popular culture for girls that age – not so much for me, even though I love looking at them – so everyone was on the same page."
For Schell, the final images are a study in poppy millennials and how they communicate. "They're bright and busy, and looking at them, it does that thing to your brain that you experience when you're looking at Instagram," she said. "Plus, the color of Kareem's film is so good."
Stylist: Khalym Schell
Kareem Black Gives Reebok a New Rap
Reebok, "Keeping it Classic Since '83," asked photographer Kareem Black to capture Classic Leathers worn by a selection of new-gen rappers – providing memorable images for the sneakers' 30th anniversary album.
The first set of advertisements features Ace Hood of Cash Money Records, Kirko Bangz (J. Cole, 2 Chainz, TYGA, and Trey Songz remixed his track "Drank in my Cup"), and Kanye West's friend Travi$ Scott. According to Black, he took most of the photos in L.A., and, because Reebok plans to release ads highlighting up-and-coming global artists, he traveled to Paris on assignment, "which was amazing!" Bien sûr.
"I think its really clever to pay heed to the past," while working with new musicians, Black noted. "It reminds people of the time when kicks and hip-hop started their love affair."
On Top of the Music World with Kareem Black
Kareem Black photographs the heavyweights of the electronic music world for the current issue of GQ magazine. The article reports on the opening of Hakkasan at the MGM Grand Hotel & Casino and its commitment to bringing the hottest musical talent to the venue.
With the rise of electronic dance music culture in America, it’s no surprise that Tiesto, Calvin Harris and Deadmau5 were asked to take part in the opening festivities. The three have signed on for exclusive residencies and will be supported by a list of who’s who in the industry including: Laidback Luke, NERVO, Hardwell, Steve Aoki, Bob Sinclair, R3HAB and more. The musical star power Kareem captures for GQ has already translated into multiple sold out nights at Hakkasan and the party only continues through the month of June.
HORNITOS IN MOTION WITH KAREEM BLACK
Kareem Black works with Hornitos Tequila to create a series of GIFs showing people living it up during a night out on the town. This fun night filled with spontaneous happenings of course could only be possible if Hornitos is involved. The idea of doing GIFs came from The Barbarian Group agency and was created as mini repeating ads of moments throughout the night. Each GIF is different and quirky in its own right, with Mexican wrestlers and people in bear suits making cameos. Our own Emma Pritchard styled this party night shoot.
Most of the GIFs are closed circle loops, meaning that the beginning is the end and thus there is no real beginning. Another challenge of the shoot was capturing one of the GIFs in "bullet time". For this Kareem set up 13 different cameras that were synced to fire at once and, in doing so, capture the same moment from 13 different angles. As a very hands-on photographer, Kareem also excelled at directing the actors to play out the party scenes.>
Kareem Black Challenges Fast Fashion with Byronesque
On September 6th, 2012 Byronesque sent out a group of activists to protest the over consumption of fashion and had Kareem Black film the entire thing. Five girls were sent to occupy "mall street" in New York's Meatpacking District. In the spirit of the vintage editorial/e-commerce website Byronesque, the girls wore rare Seditionaries gear (the "Clothing for Heroes" that kicked off a cultural revolution more than 30 years ago).
"Occupy Mall Street" is a two part feature in support of Vivienne Westwood's Active Resistance Manifesto. In the film, Kareem Black paints a picture of dark and beautiful chaos as he follows the rioting girls through crowded cobblestone streets. Watch as they protest with signs featuring quotes by some of our cultural heroes: "Your future dream is a shopping scheme" by Johnny Rotten, "I never think that people die, they just go to department stores" by Andy Warhol, and of course "Buy less, choose well" by Vivienne Westwood.
Director: Kareem Black
Creative DIrector: Justin Westover
Editor: Luca Campanale at Plus
Hair: Remy Lane Moore
Make up: Kristin Figueroa
Protest posters designed by: Tzortzis Rallis
Marie Sophie Pedon
Hitting the X Games Slopes with Kareem Black
Kareem Black traveled to Aspen, Colorado for ESPN's Winter X Games, which is known around the world for its daredevil displays of athleticism. Over the course of seven days Kareem shot portraits of almost 30 Red Bull sponsored athletes all over Buttermilk Mountain. Though it was only Kareem's first time in Aspen, he got a good idea of what the X Games were about after riding snowmobiles and ski lifts up and down the slopes.
The goal of the shoot was to capture portraits of the professional snowboarders and skiers in front of sparse backgrounds that somehow incorporated the Red Bull logo. Look closely and you can spot the iconic two bulls on the athletes' scarves, hats, and snowboards.
Client: Red Bull
Photographer: Kareem Black
Creative Director: Jennifer Aborn >
Recent Works by Kareem Black
For the second time Kareem Black works with Steve Madden, this time on their holiday campaign. Kareem and Steve Madden's Art Director Khalym Schell wanted to capture New York decadence and overindulgence - exactly the kind of stuff Kareem's alter ego site FEELSGOODLETSGO is all about. The shoot took place in a retro glam Greenwich Village nightlife spot with gold bathrooms and walls covered in mirrors. "It was a great shoot where there were very few rules. We also invited a ton of extras and it sort of turned into a big party," says Kareem.
Kareem creates beautiful photographs of supermodel Jessica White for the New York Post's Page 6. The concept of this shoot was one set up in four of New York City's newest and most exclusive lounges. The images of Jessica are casual and intimate, yet also illuminates the fascinating person the Victoria's Secret model is. Kareem adds that "she is someone who has definitely lived life."
Finally, Kareem worked with Stephen Ruttherford at Brooklyn Brothers for the Billy on the Street billboards. One day of the shoot took place in the studio and the other on the street. The final image captures the essence of Billy's on-screen character: flamboyant and neurotic but at the same time focused in his vision. About the project Kareem says, "I'm super proud to have this run as a billboard in Times Square. This will be my third time!"
Kareem Black Photographs Django Unchained Stars for Vibe
Kareem Black photographs the stars of the upcoming Quentin Tarantino film, Django Unchained, for VIBE Magazine. Leonardo DiCaprio, Jamie Foxx, and Kerry Washington appear on the cover and as the main feature in the December 2012/January 2013 issue.
Kareem worked with VIBE Photo Editor Alan Ket and Creative Director Andre Jointe to create clean, sharp black & white portraits. The day was star-studded with over a hundred people at the shoot. "Harvey Weinstein and his daughter stopped by, and so did Hype Williams and Irv Gotti," says Kareem. "One of my fondest memories was talking politics with Leonardo DiCaprio. I'm a political nut and so is he so that was cool (plus I loved Titanic)". Kareem describes Jamie Foxx as a "consummate entertainer" who was always "on" and ready to share a laugh. About leading lady Kerry Washington, Kareem says she was an "intense personality with a focused demeanor".
See more photos from the shoot below and head over to VIBE for an exclusive behind the scenes video.
Kareem Black is no stranger to the Ditch Club
Running around the LES of New York City with Kareem Black and all the cool kids for Steve Madden's Ditch Club really makes us want to lace up our boots, pull out our studded backpacks and head back into the 90's.
Kareem gives us some tips from his class cutting days:
1. Make friends with the school staff, the security etc. they are usually down to make deals or turn the other cheek if they feel respected.
2. I grew up in Philly and it is illegal to lock the doors of a school in case of fire. They cant all be guarded at once.
3. Sometimes the best ditching can take place inside the school itself. You don't have to leave the premises at all. I remember days in high school where I ate lunch 3 or 4 times!
Here's a chance to win some swag from the photoshoot!
More photography from Kareem Black here
Photographer: Kareem Black @kareemblack
Stylist: Khalym Schell @eatkhake
Assistant: Christina M Hirsch @cmannatt
Hair: Jillian Halouska @JillianHalouska
Makeup: Rika Shimada @rikalicka
Models: Alexandra Tikerpuu @alehhhhhandro, Micky Ayoub and Hali Kai @halikai
Kareem Black Photographs Nas for Complex
Kareem Black captures Nas for the June/July 2012 issue of Complex Magazine. The rapper appeared on the magazine's first cover in 2002. Currently in the studio finishing his tenth solo album "Life is Good" he spoke to the magazine on a range of subjects including divorce, fatherhood, and financial drama.
Black photographed Nas in New York City where the rapper was putting the final touches on his new album and filming the music video for his single "Return of the Don." While the images look as if they were taken outdoors, they were actually shot indoors. The intense shoot took place on three different sets at Pier 59. Black and the crew lit the set to mimic outdoor lighting. The set was inspired by Spike Lee's iconic 1980s film Do The Right Thing. A fan of Nas since his first album in 1992, Black was excited to work with the rapper. He says he was "super cool to work with" although he was quiet and somewhat introverted, very easygoing and "willing to do anything."
The June/July 2012 issue of Complex is on newsstands now.
See more of Kareem Black's photography here.
Recent Editorial Photography by Kareem Black
Kareem Black's photographs appear on the cover and in recent issues of Page Six Magazine, ESPN Magazine, and Inked Magazine. Black photographed New York Giants wide receiver Victor Cruz for the cover and a five page spread in Page Six Magazine, which was styled by Emma Pritchard. For ESPN Magazine, Black photographed up-and-coming NASCAR driver Darrell Wallace Jr. for their "Next" issue. He also shot rapper Machine Gun Kelly for the recent cover of Inked Magazine.
Black's shoot with Cruz took place at a studio in Chelsea just a few weeks after the Giants' Super Bowl win. The accompanying article discusses Cruz's rise to fame in the past year, from his stellar performance with the Giants and his signature touchdown salsa dance to his recent contract with IMG Models and exclusive invite from Anna Wintour to the annual Met Ball. Black found Cruz, "tremendously charasmatic and super-smart." Cruz was open to the many clothing options and the abstract and strange set pieces. Black adds the Cruz was "awesome and cool" and they had a great shoot.
Black traveled to the Joe Gibbs racing facility in Charlotte, NC to shoot Darrell Wallace, Jr, for ESPN Magazine's "Next" issue. The annual issue profiles sports' up-and-coming athletes. Wallace Jr. is featured as NASCAR's next big thing. Black is a self-professed huge NASCAR fan and was very excited to shoot Wallace Jr. for ESPN. He adds that the two talked a lot about racing and where Wallace Jr. is headed in his career.
The shoot for Inked took place in two cities. Black shot Machine Gun Kelly in Brooklyn for the feature on his tattooes and then traveled to the rapper's hometown, Cleveland, to photograph him for the cover. MGK is a rising rapper who was named MTV's Hottest MC Breakthrough 2011 and recently signed to Diddy's Bad Boy Records. Black calls him a "great performer" and found that off-camera, he is quiet and reserved but comes alive when the camera is turned on. Black adds that MGK is a "genuine guy with no pretense and a definite entertainer."
See more of Kareem Black's photography here. >
Kareem Black Collaborates with HBOHBO celebrated the second season of its hit show How to Make it in America with five nights of parties. The parties, called "Late Night Happy Hour," were held two to a night and featured free drinks inspired by the characters on the show. Kareem Black's website Feels Good Let's Go collaborated with HBO on promotional posters for the events as well as imagery displayed at the parties. Feels Good Let's Go is a lifestyle site that documents the downtown life and partying in New York City.
The HBO promotions were the first project Black worked on exclusively for Feels Good Let's Go. In addition to the posters and the party imagery, Black's photographs from the site were featured in a show at a Monday night party at Gallery Bar on the Lower East Side.
See more of Kareem Black's Feels Good Let's Go photographs here.
B&A Artists for Fashion's Night OutFashion's Night Out, the after-hours shopping event, returns for a third year this Thursday, September 8th. The global initiative is sponsored by Vogue and the Council of Fashion Designers of America (CFDA) and was first put on in New York back in 2009. It expanded around the US and the globe the following year. For one night only, retailers stay open late and throw parties and offer giveaways in the hope of getting people to shop. Jeremyville, Stockton Johnson, Kareem Black, and Tes One lend their talents this year to the events.
Jeremyville will be at the Swatch store in Milan to launch his watch for the Swatch x KidRobot collaboration. He'll also be painting a large swatch and a 4 foot Dunny live at the event. In China, Stockton Johnson's photographs of Chinese designers' exclusive FNO outfits will be part of an exhibition at Xintiandi Style in Shanghai. The images will later be part of a fashion editorial spread in the October issue of Vogue China.
Tes One will be at the GUESS store in Soho, New York to custom illustrate canvas totes. The store is hosting an I Heart NYC-themed evening and the totes will be given away as gift bags for attendees. Kareem Black consulted with Neiman Marcus on a live fashion shoot for their event. The uptown store approached Black for help making their event cooler and livelier.
Fashion's Night Out will be held in stores and online worldwide on September 8th. For more information, including event listings, visit the official site.