Josh Cochran and Andrew Rae Introduce Google's Newest Generation
If technology has achieved anything in the last two decades, it’s helped us communicate better. Whether we’re sharing our thoughts in a finite number of characters, images from our daily lives, or the latest presentation at work, we’re able to bring information to each other in incredibly efficient ways. But we can always be better, can’t we? When Google launched their suite of products that include Google Docs and Google Sheets, they did it with the intention of bringing everyone together - and they achieved it. Last month they decided to rebrand the entire project as GSuite and invited a handful of artists, including Andrew Rae and Josh Cochran, to help them launch it.
The campaign celebrates how easy Google has made professional and personal communications no matter where users are, and both Josh and Andrew take that idea and turn it into a visual language.
Josh Cochran’s “Airplane Window” shows multiple professionals working from their own private spaces as if through the windows of a plane. Each of them has found a way to be in their own corner of the world while being efficient workers. The strength of any company comes from diversity of thought and one way to keep that fresh is to allow employees to follow their personal curiosities. The constant communication and information sharing that GSuite facilitates allows each worker to make their own discoveries and deliver them back to their team. Josh shows each of these team members engaging in the exploration, enriching the final product of their collective work.
Andrew Rae’s piece, “World Meeting” depicts figures from all over the world brought together into a single room. From first sight it looks like each of them are literally in the same room together, but upon further inspection we see that they’ve created a central location that is impossible: it features Big Ben, the Eiffel Tower, the Sydney Opera House, the Empire State Building, and more famous landmarks. Instead of this meeting happening in one location it’s happening through Google’s GSuite in the common digital space. Andrew shows us that GSuite allows us to be everywhere at once, and in one place together.
Josh Cochran Distills 900 Million Gallons of Water
9.5 million people live in New York City. That’s a lot. And each of these people have their own set of needs that includes space, food, and water. Those needs are stacked on top of each other in one of the densest populations in the United States and even the world. So how does everyone get what they need? It’s a massive undertaking every day and in March The New York Times published an investigation of how New York City gets the nine hundred million gallons of water needed every day to keep the city hydrated. They linked up with Josh Cochran to help illustrate how this is even possible in their piece “How New York Gets Its Water.”
With rising concerns about safety and drinking water, especially because of the events in Flint, Michigan, understanding is important. Josh’s work gives us the precise information we need to know for feeling good about what comes out of the tap. Josh’s illustrations are part infographic and part direct representation giving us the skinny on how the whole process works. Most of the water that makes it to New York City is brought to the boroughs through gravity alone, starting 92 miles outside the city traveling through pipes that were laid a hundred years ago. There are so many factors and details that go into understanding the system that Josh offers us a look at it from different angles and perspectives. A birdseye map helps us understand the context of it, while cross sections show its depth. But the water system is more complex than just a long pipe that brings the water from upstate, there are also a bevy of sanitizing, testing, and processing processes that need to be understood. There’s a reason New York City’s tap water is considered the “champagne of drinking water,” it’s good and it’s clean. And now because of Josh Cochran we can understand why.
To see Josh's illustrations in context, click this link for The New York Times story.
Josh Cochran Explains the Etsy Economy
The founding of Etsy in 2005 signaled the beginning of a new kind of populist economy. Before Etsy, the challenge of selling work, especially online, often proved insurmountable for artists all over the world. Hobbies were relegated to being merely hobbies if the creator didn’t commit and move to an artistic hub like New York, Los Angeles, or Santa Fe. But Etsy offered a different path by offering a space where creators anywhere could sell their goods without the expense of setting up a website or dealing with the permits and regulations attached to those processes. They call this “The Etsy Economy.” Even though the site has been around for a decade, there are still many who don’t understand it. So Etsy teamed up with a handful of artists including Josh Cochran to explain what it is Etsy does.
“They had this idea of doing a live action motion animation,” says Josh. “They were already working with Jing Wei, and they wanted to get another person to collaborate so they brought me on. I did some drawings, and Jing did some drawings, and then we combined the drawings to create the more complicated scenes.” The result is a live action video that employs illustration and crafting to tell their story. In a single take, a long sheet of paper is unfurled across the frame, identifying the signature story points that explain Etsy’s process. With some real-time creation, like well placed paint or a stroke of a pen, the process is engaging and creative while remaining fully visual. You can frequently see Josh adding in the elements - he's the guy in the navy blue beanie at the bottom of the frame. “It was really, really fun. It was quite a bit different from what I normally do,” says Josh.
Josh’s process doesn’t normally include standing around a table with half a dozen artists throwing confetti at cameras. Instead, his workspace at the Pencil Factory in Greenpoint is calmer and quieter. “I kind of work at a desk and I have a drawing table, do it all contained,” explains Josh. “So this video was interesting because it required some practice takes and rehearsal.” But at the end of the day, those differences were what made the project so rewarding for him. “It was great to start with this really loose idea of how it’s going to look in your head and then in the end it’s unexpected and better than you could have hoped for.”
Check out the final Etsy video below.
The Daily Vertical Sojourn of Josh Cochran
Every form of media has its strengths, but if you really want to grab attention you need to challenge those strengths. Reinterpreting the medium and how it’s used changes viewers’ interaction with what the piece is communicating. That’s exactly what the US Open and illustrator Josh Cochran are doing for their #StoryoftheOpen Billboard in New York City.
Sitting a hundred feet above NYC’s Midtown Tunnel is a billboard that welcomes travelers into the borough of Queens that is hosting the US Open. Since day one Josh has been making daily trips up to the billboard to paint the highlights of competition. That means every day the piece changes along with what’s actually happening during the games. Keeping work that dynamic and flexible presents a challenge. The piece is always fluid. “I’ll do a painting one day and it’s going to affect the next day’s painting,” explains Josh. “The space is going to change and the over all color scheme is going to change.” It’s constantly in flux. The piece cannot be planned, since it’s all about telling the story of what’s actually happening at the Open. It’s honest and in line with fans’ experiences.
To chose the moments that Josh highlights is a positive process of impressions. The team behind the US Open pays attention to what moments are significant within the competition, then they watch social media to see what fans are reacting to, and finally, says Josh, “one of those moments is chosen and I interpret that and put it up on the billboard.” That means every day he’s receiving a new assignment, translating it into his style and then journeying up that 100 feet to paint it onto one of the most viewed surfaces in the world.
Josh has been doing this every day since the beginning and still has some time to go. The final matches aren’t until Monday. “I feel pretty good. Definitely tired, but I’m feeling good,” he says. But he’s saving the most challenging part of the painting for the end. “I’m planning on painting the winners, but really big, like 20 ft tall,” he explains.
It’s a lot of work, and a lot of pressure, but it’s paying off. “It’s one of the hardest jobs I’ve ever done. On the other hand I’d also say it’s been one of the most rewarding because I’m up there painting huge figures and it’s super fun,” he says. “I’m in the field, I’m painting, it’s very Zen. I don’t really think about anything, just the work. And it’s great.”
Josh Cochran Creates This Year's ArtPrize Poster
Josh Cochran created the poster for this year's ArtPrize, a radically open, independently organized international art competition and a 501(c)(3) non-profit organization. "For 19 days, three square miles of downtown Grand Rapids, Michigan, become an open playing field where anyone can find a voice in the conversation about what is art and why it matters," reads the contest's website. "Art from around the world pops up in every inch of downtown, and it's all free and open to the public. It's unorthodox, highly disruptive, and undeniably intriguing to the art world and the public alike."
Cochran devoted a month on and off (including several rounds of sketches) to the promo, making all textures by hand and compiling them digitally. "I pretty much had free rein, though there were specific colors I was asked to use," he explained. "I decided to do a mix of abstract shapes, integrating them with the clearer portrayals of the people and buildings of Grand Rapids – though, in the end, it was all a bit abstract ... and a joy to work on."
AI-AP Includes B&A Names in American Illustration 33
Five Bernstein & Andriulli talents are "Selected" winners of AI-AP's American Illustration 33.
The catalog contains: Bright Nick Summer bumpers by Jeremyville; two works by Josh Cochran – "The User Experience, Team of One" and "S.E.A. Food: The Street Food of Southeast Asia" for Lucky Peach Magazine; Stan Chow's "Return Engagement," a portrait of Metropolitan Orchestra conductor James Levine for The New Yorker; John Hendrix's "Shooting at the Stars" and "The Sittin' Up" book covers, along with pages from his Church Sketchbook series. Yuko Shimizu rounds out the group with cover art for both DC Comics' "The Unwritten" and Kelly Luce's short stories collection "Three Scenarios in Which Hana Sasaki Grows a Tail," and her piece "Birds and Bees" for Nautilus Magazine.
Submissions by "Selected" winners appear online and in the AI33 book, to be released come November.
Jitesh Patel Designs The Tote Bag Book
The tote bag has become a ubiquitous icon of the green movement in recent years. As consumers attempt to reduce the use of plastic bags, the tote bag has seen a surge in popularity. Jitesh Patel was inspired by this rise in popularity to create The Tote Bag Book, a showcase of totes from illustrators and designers around the world.
Patel asked the artists to submit striking and inventive designs for tote bags. Designs included range from floral prints and typography to illustrations and characters. Artists such as Angus Hyland, Bosque Studio, Catalina Estrada, Central Illustration Agency (C.I.A.), and more submitted work as well as fellow B&A artists Sarah J. Coleman, Josh Cochran, Kai & Sunny, Jeremyville, and Tatiana Arocha. Each book comes packaged with an original tote bag.
The Tote Bag Book will be released in the UK on February 7th. It is available on Amazon for US readers to pre-order now.
B&A Artists in the Society of Illustrators' Annual Show
Each year, the Society of Illustrators recognizes the top achievements within the field of illustration. Exhibitions and awards encompass all genres, media and level of expertise, from students to lifetime Society members. Illustrators 53: Book and Editorial Categories will recognize illustrations used in or for the cover of books and work commissioned for newspapers, magazines, medical or scientific journals, and online magazines.
B&A would like to congratulate the following artists, Andrew Bannecker, Marcos Chin, Josh Cochran, John Hendrix, Rod Hunt, Yuko Shimizu, Mark Todd, and Steven Guarnaccia on their entrance into the show. Cochran will also be awarded a silver medal for his work Zombies vs. Unicorns, seen above.
The opening reception will be held Friday, February 6th at 6:00 pm at 128 East 63rd Street in New York City. The show will run until February 19th. For more information visit the Society's website here.
[caption id="attachment_5200" align="alignnone" width="568" caption="Andrew Bannecker"][/caption]
[caption id="attachment_5201" align="alignnone" width="568" caption="John Hendrix"][/caption]
[caption id="attachment_5202" align="alignnone" width="568" caption="Rod Hunt"][/caption]
[caption id="attachment_5203" align="alignnone" width="568" caption="Mark Todd"][/caption]>
B&A Artists in Communication Arts Illustration Annual 51Communication Arts juror and design director of ALM Media Joan Ferrell says, "Illustration still has the power to communicate, inspire and, yes, sell in a more innovative and effective way, and I don't think that's going to change anytime soon." Bernstein & Andriulli artists Josh Cochran, Dan Craig, Nathan Fox, John Hendrix, Kristian Olson, and Yuko Shimizu continue to inspire and innovate. Their work appears in the 51st issue of the Communication Arts Illustration Annual.
Pictured above: Nathan Fox
Art Director: Brian Anstey
Designer: Jackie Blum
Client: Entertainment Weekly
"Heroes and Villains" debates whether the effect of pop icons are positive, negative, or somewhere in between.
Illustrator: Yuko Shimizu
Art Director: SooJin Buzelli
Client: Asset International
Shimizu created a series of illustrations for the covers and interiors of PlanSponsor and PlanAdviser investment magazines. Shimizu's wrap-around cover illustration for Ryunosuke Akutagawa's The Beautiful and the Grotesque is also honored in the "Unpublished" category. The novel will be published July 2010.
Illustrator: Kristian Olson
Art Director: Jay Dea
Design Director: Joan Ferrell
Client: The American Lawyer/ALM Media
Olson's series looks at five emerging legal markets - Abu Dhabi, Brazil, India, Russia, and Singapore.
Illustrator: John Hendrix
Art Director: Matthew Lenning
Client: American Illustration
Hendrix's drawing appears on the front and back cover of American Illustration 28, a publication containing winning works from a jury selection.
Illustrator: Dan Craig
Art Director: Colin Jones
Ad Agency: BBDO London
Craig gave fish a posh life in an advertisement, poster, and bus stop image promoting a high-end line of frozen fish. The tagline reads "A Better Class of Fish." His advertisement for the Grand Victoria Casino "You Rule" also appears.
Illustrator: Josh Cochran
Art Director: Sonia Chaghaztbanian, Lauren Rille
Client: Simon & Schuster
Cochran captures unicorns and zombies at war for the cover of a young adult book of short stories that will be released September 2010.
Josh Cochran Scores a Hat-Trick at the Society of Illustrators Awards
The Society of Illustrators was founded in 1901 to promote the art of illustration and to hold exhibitions. Today it continues to uphold this mission, honoring illustrators and showcasing their work in the Society of Illustrators museum and gallery.
On February 5th, 2010, the Society of Illustrators will be hosting an awards presentation and gala for winners in Illustrator 52: Book and Editorial. Josh Cochran will be honored for his "Sleepwalker" illustration in Medical Marvels, written by George Edward Stanley and published by Sterling.
Medical Marvels is the last book in the "Mysteries Unwrapped" series. Targeted at young adults, the six non-fiction books aim to bust myths about ghosts, monsters, medical mysteries, and more.
On March 5th, 2010, the Society of Illustrators will be hosting another awards presentation and gala for winners in Illustrator 52: Advertising and Institutional. Josh Cochran will be honored again for two more of his works, a DVD packaging and an illustration for an annual report.
"Wise Blood" was for the DVD cover of a re-mastered copy of John Huston's 1979 film Wise Blood, released by the Criterion Collection. The film is based on Flannery O'Connor's debut novel that follows a veteran's disenchantment with God, religion, and everything around him.
Cochran's influences include Japanese printmakers such as Hiroshige and Hokusai, iconic graphic designers such as Milton Glaser and Seymour Chwast, and last but not least - filmmakers such as Wes Anderson and Wong Kar-Wai.
For Cochran, a film-lover, the opportunity to work with Criterion Collection was a longstanding desired collaboration that finally came true. The Criterion Collection is dedicated to gathering great works from cinema and re-releasing them uncut in their original aspect ratio with the highest possible quality.
In the Advertising and Institutional category, Cochran also won an award for "Simultaneous," an illustration for the Howard Hughes Medical Institute. "Simultaneous" appeared online as a scrolling, interactive illustration and also in print publications and promotions such as their annual report.
Josh Cochran grew up in Taiwan and California but has been living in Brooklyn, New York for the past couple of years. Currently, Josh Cochran is finishing up custom wallpaper for a room in the new Ace Hotel in New York City and teaching a class at the Parsons School of Design. His advice for his students and other aspiring illustrators is: "Have good time management and go 110% on everything you can."
View Josh Cochran's Portfolio
Learn more about the Society of Illustrators>
Bernstein & Andriulli Wishes You A Warm and Wonderful Holiday!
2009 is coming to a close and we would like to thank all of our talent, clients, agents, and friends for a wonderful year. A blog was started (which became our homepage), new artists were signed on, and lots of cool projects were carried out. We leave you with this animated video and wish you happy holidays and a happy new year!
The blog will resume January 4th, 2009. Cheers!
Animation and direction by:
12 foot 6
Am I Collective
Sound, Music, and Voice:
My City, My Metro: Josh Cochran for the Citizens of Dubai
Instead of promoting Dubai as a playground to tourists, the city is taking a new turn and promoting new services to its citizens. The latest development is the Dubai Metro, a public transportation system expected to carry 1.2 million passengers a day over 75 kilometers of lines. To promote this massive project, Saatchi & Saatchi Dubai set forth on a full scale campaign to bring the Dubai Metro to life. At the heart of the campaign is the intricate, whimsical, unique artwork of renowned New York artist Josh Cochran. Cochran's illustration depicts the connectivity the Dubai Metro offers to the various famous icons of Dubai such as the Burj Al Arab, The Palm and the Jumeirah Grand Mosque.
To read more about the campaign with insight from a Dubai official and Saatchi & Saatchi creatives, click ahead. "We have chosen to use illustrations for our print campaign because these give us a format in which we can deliver our messages in a warm, friendly and welcoming way. This style has never been used by us before and we strongly feel that this campaign will appeal to a global audience while continuing to build affinity for the city of Dubai," comments Peyman Younes Parham, Director of Marketing and Corporate Communications at the Roads and Transport Authority in Dubai.
When it came time for Saatchi and Saatchi to choose an illustrator to carry out the campaign, they naturally fell on Josh Cochran. Says creative Andy Johns, "We decided to use Josh based on his unique style. Instead of using a very 'tight' illustrator we opted for someone who has more of a 'loose' and flexible style. [It was] ideal for what we were/are doing because of the constant changes that were being made as is always the case working with a government body."
Saatchi and Saatchi set numerous activities, institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for the passengers, and society at large. In order to maximize impact on Dubai's residents the campaign has integrated all marketing tools, approaches, and resources.
Saatchi & Saatchi creative Hussain Moloobhoy elaborates, "We took several educational messages and wrapped them in an attention-grabbing and engaging overall package. The simple graphic illustrative nature of the campaign was warm, friendly, and entertaining, portraying the RTA as welcoming as ever. [It] aimed to inspire the people of Dubai to ride the metro and welcome its launch."
The RTA recently announced that over a million people traveled on the Metro between September 9 - September 26, 2009. RTA official Parham concludes, "In the end, we want people to talk about how the Dubai Metro has transformed their lives for the better and are proud of using it. We hope that these efforts support the overall goal of making Dubai the greatest city in the world.">
Communication Arts Illustration Annual
Out of the 5,470 entries that were submitted to the Communication Arts Illustration Annual (an 11% jump from the previous year), five Bernstein & Andriulli illustrators won in the following categories:
Yuko Shimizu, Marcos Chin
Josh Cochran(pictured), Yuko Shimizu
For a full list of winners, see Communication Arts.