Florian Geiss Goes Under Water at Aulani, Disney Hawaii Resort
Florian Geiss, captured Aulani, a Disney Resort & Spa in Hawaii, for a new campaign. "The idea was to families spending vacations there and exploring the great location," he explained. "I was given a list of the scenarios the client wanted to depict, and I directed the shots."
That meant following parents and their children down the Waikolohe Stream, out to the Ka Maka Grotto, and into the Rainbow Reef – the latter yielding Geiss's favorite images. "Shooting underwater is quite tricky, but I worked with a great crew, so I could focus on creating the pictures while the crew addressed the details," he remarked. "When working with kids, it is important that they don't get bored, so it is neccesary to react and shoot quickly – they shouldn't get bored waiting for us to set up."
Geiss noted that he oftentimes comes away with many more photographs than the client expects. "For Disney, I shot the campaign and at the same time, pictures for usage online and elsewhere, forming a sort of library," he said, "and when I shoot in that way, I move with my photo camera as though it's a video camera – I don't take it out of my hands. (I start in the morning and I shoot straight through the entire day.)"
Thanks to his extensive experience, he knows how to quickly set up frames, bring in subjects and props, and animate the scene. "It's important to me that the people truly enjoy the moments and don't have to force emotions, so it feels like an authentic situation. Only then do you achieve this vibrant energy and positive feel ... I think my ability to capture that sort of liveliness is what made me right for this Disney project."
Going Under Water with Florian Geiss & Meiko
Florian Geiss photographs a re-branding campaign for Meiko, Europe's leading commercial warewashing equipment manufacturer. For the shoot, Florian traveled to Italy where for eight days he and his team hopped around the country to four different fountains. A cast of actors ranging from two cute little kids to an even cuter elderly couple were photographed playing in the water works. Florian's pictures are snapshots in time; drops and streams of water are arrested in mid air and take on a completely different composition. In addition to a series of still images, Florian also created a six minute clip for Meiko that exudes nothing but pure enjoyment.
Florian Geiss for Microsoft Windows 8
Last year Florian Geiss worked with JWT Beijing to photograph the latest Microsoft Windows 8 campaign for the Asia region. The shoot was held in Taiwan and featured a range of ads detailing how the new Window's products - from software to hardware - integrate into and enrich the lives of its users. The Asia campaign is part of a larger global launch and major marketing initiative by Microsoft to revamp its image in the marketplace. Aside from a range of ATL advertising work done for JWT Beijing, Florian also shot a range of BTL images for Wunderman to be used on digital platforms.
Agency: JWT Beijing
Photographer: Florian Geiss
Executive Creative Director: Zhu Wie Xing
Print Producer: Shi Jing
Local Service Production: Bloc Production with Sion Millet as Producer>
Florian Geiss for Lufthansa
Florian Geiss continues his long relationship with Lufthansa, shooting their international print campaign and directing interactive media. Lufthansa is the largest European airline and fifth-largest overall in terms of number of passengers carried. The campaign highlights Lufthansa's eFly services, their numerous flights, and low fares. Geiss' images hit an emotional note, showing the sense of adventure that Lufthansa enables.
Geiss has traveled around the world for Lufthansa, shooting the carefree couple (shown above) in Italy, and other campaigns in Los Angeles, Frankfurt, the Grand Canyon, and more. Thanks to his longstanding relationship with Lufthansa, the look of Lufthansa's advertising is instantly recognizable and has become signature to the airline carrier. Says Geiss, "It's a great pleasure to work with the agency and client. Together we created the look of the Lufthansa ad, a consistent feel that's always very lively, positive, and light."
Lead Agency: McCann Erickson in Berlin
Creative Director: Thorsten Adenauer
Art Director: Alice Rzepka
Photography: Florian Geiss
Digital Agency: PlanNet in Munich
Art Director: Christine Mengel>
L"urzer's Archive 200 Best Ad Photographers 2010/2011L"urzer's Archive 200 Best Ad Photographers 2010/2011 has recently been released. Bernstein & Andriulli photographers Stewart Cohen, Florian Geiss, Christophe Gilbert, Stuart Hall, Emir Haveric, and Michael Schnabel are featured for their work in Animals, Automotive, Beauty and Nudes, Children, Interiors, Landscape, Life, People, and Transportation categories. The 416 page volume includes art from 111 photographers that were nominated by ad agency art directors. L"urzer's Archive then invites the photographers to submit their best work and an international jury of 8 makes the final selections. Congratulations to Cohen, Gilbert, Hall, Haveric, and Schnabel for standing out among the 6,539 submissions.
Pictured above: Emir Haveric
Agency: McCann Erickson, San Francisco
Creative: Sari Hamman
Haveric's self-promotional work appears in the Animals section and his work for BMW with agency MAB, Berlin appears in the Automotive section.
Category: Beauty & Nudes
Agency: Euro RSCG, Brussels
Gilbert's work for Bogh-Art with agency Adopt, Brussels is also featured in the Beauty & Nudes section and his work for Bellerose with agency Happiness, Brussels is featured in the Children's section.
Agency: Red7e, Kentucky
Creative: Dan Barbercheck
Client: Baptist Hospital East
Publication: Zeit Magazin
Schnabel's self-promotional work also appears in the Landscape section.
Agency: CSS Europe, Birmingham
Client: International Trucks