Stephen Wilkes Brings The New Yorker to Life
The advent of technology has caused many to announce the death of traditional information consumption. Reading is dead, we’re supposed to believe, and the publishing institutions that were a part of that tradition should be abandoned. But as we’ve reported before, that’s just not the case. Readers consume more information today than any time before, and we get that news largely from the same space. The publications that set their roots almost a hundred years ago are still largely read today and The New Yorker Magazine is no exception. In fact, it’s the rule. To illustrate this fact, The New Yorker teamed up with photographer Stephen Wilkes, thanks to SS+K, to visualize what that feels like.
“I've been working with Stephen for many years,” says Jamie Appelbaum, Art Buyer at SS+K. “His level of professionalism and his creative vision keeps me coming back to him over and over again.” That vision brought them to a campaign where they show New Yorkers coming together in close quarters each in their own world of reading The New Yorker. Whether it’s a subway train or lounging on Jones Beach, it’s always the right time to catch up on what’s happening in the world.
The idea is a tricky one to execute, and SS+K were happy to have Stephen figure out how to do it the best. "Stephen was an art directors dream," says Alyssa Georg, Art Director at SS+K. "Very collaborative and a real creative problem solver. It was a pleasure to work with him and we were so happy he could help us bring these ideas to life."
Sam Robinson Wonâ€™t Keep a Good Secret
Some secrets are too good to keep. When Sam Robinson discovered BoomCase, the company that constructs custom stereos in vintage luggage, it was not something he wanted to keep to himself. He thought it was too good. “I bought a BoomCase maybe two years ago and I use it on set. People always comment on it, the incredible sound, and it looks unique,” he said. So he did something about it. He got in touch with BoomCase and said, “Let’s do a shoot.”
So much of Sam’s photographic work is authentically organic. He adjusts his tone around the product or people that he’s shooting while always remaining true to his style. That’s why he responds so deeply to BoomCase’s process and method. “The thing I like the most was that it was unique. Each one is unique. Each case has its story before they come to Simo [Dominic Odbert], who makes them. Then he does his thing and he makes them all sound fantastic,” Sam says. “Each one is individual. I bought mine and they’ll never make another one like that. I like the idea that it was the only one in existence.” Their special process means each piece is a one of a kind tailored to the needs of the user. For Sam, he wanted to use his case on shoots, so his battery is super powerful. It will play for 24 hours on full sound.
When he finally got to shoot for BoomCase, they let Sam do pretty much whatever he wanted. According to Sam, they gave him a wide berth telling him, “We don’t really mind what you do. Just do it how you do it.” So that’s what he did. They were in Miami, so Sam and his team traveled all over to prove a point. “We went to the beach, the city, under the highway, skating. Just trying to involve a little bit of action and movement to show that it’s portable,” Sam explains. “You can pretty much take your party anywhere.”
Taking the party anywhere is a big deal, but for same it’s really about the object. The creativity. How special each one is, and the personality they have while still being good pieces of machinery. “I like BoomCase because I like that they’re the best quality, the best creativity, and the best in what they are producing.” Lucky for us, he couldn’t keep it to himself.