• 8.10.17

    Celyn and Delta Travel to 133 Cities Through Art

    America is a melting pot and no city shows that better than New York. New York is where millions come to chase their dreams, establishing it as a new home. But a new home will never replace the old, and that’s exactly the point that Delta wanted to make with a new mural created with Wieden + Kennedy and Celyn Brazier. Delta services 133 cities directly from New York City airports and they want to flaunt it – for good reason.

    Each city that Delta services from NYC airports has its own style and its own flair, like the people who populate NYC, so they asked Celyn to work with the unique airport codes for each of the airports and inject in the unique style of the destination. BZN (Bozeman Yellowstone International Airport) features cowboys and a horse squeezed into the three thin letters. NCE reflects the Mediterranean lifestyle of Nice, France. SEA, the code for Seattle, plays off their coffee culture and rainy days. Each one of the 133 codes each reveals little secrets or trends familiar to anyone from those cities, and gives a flavor to those who still have to visit.

    “Many people who call New York home have another hometown somewhere else,” Ian Hart, Wieden + Kennedy copywriter, told AdWeek. “And since Delta flies to more hometowns from New York than any other airline—133 of them, to be exact—we knew we had a unique opportunity to show some big-city love to hometowns the world over.”

    The mural is on view in Williamsburg, Brooklyn right now and will be up through the end of the month. Go ahead and take a look, post a photo of the #deltadestinations on your social profiles, or grab some gear with Celyn’s artwork on it!

  • 8.17.16

    Celyn Imagines a Healthy DNA Future for Wired

    All life on this planet starts with DNA. All the information necessary to create life is packed into these tiny helixed threads spooled up inside every cell. But what if that map could be changed? What if the instructions to build life could be rewritten at an atomic level, allowing human beings to edit the development of life and shape organisms from their conception? That’s exactly what biologists are at the edge of doing and with that comes incredible implications and a wealth of knowledge. As we understand how to do these things, we learn more about the building blocks of life and how to make life richer, more effective, and work for everyone better. Until it’s mastered, reshaping DNA will be something of a walk through the woods, so when Wired asked Celyn to illustrate the complex issue for the magazine he went with that feel.

    Celyn’s illustration shows a climb towards enlightenment up a staircase made of DNA. Towards the bottom of the illustration the staircase is degraded, a representation of the “errors” we find in DNA. When DNA becomes damaged or is filled with bad actors (like a predisposition to heart disease or other ailments) it’s carried forward down the bloodline forever. With new advances in DNA technology we can repair those errors. In Celyn’s illustration we see this staircase studied by scientists and becoming cleaner, more solid, an easier climb. It shows a future of health, sculpted by scientific study.

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