Learn Virtual Reality from the Experts at Bernstein & Andriulli
Virtual reality hasn’t just opened a door for the future of our digital experiences, it’s opened a whole new set of doors. VR allows for storytellers to create immersive environments that are the spaces for whatever story they want to tell. Right now video game designers are testing the limits of this technology, and as of this moment those limits are defined by only our understanding of how to use and maximize it. Like any new frontier, as artists explore and experiment we’ll find new ways to create and shape beautiful experiences for audiences. But those experiences aren’t limited to linear storytelling, and all brands can get involved to spread their own messaging. 747 CGI is on the cutting edge of creating immersive virtual reality environments and want to show off how any brand can use them, and you’re invited to learn how.
This week, on August 16, 17, and 18, Great Bowery and Bernstein & Andriulli are hosting presentations on how to maximize the use of VR for customer outreach projects and every other activation you can imagine. At these presentations attendees will be able to experience 747’s work for HTC Vive and Samsung Gear VR, experiencing a fully CGI created luxury apartment and a view from the drivers seat in a virtual driving experience. 747’s work in the VR sphere has already garnered awards, including a “Non-Traditional Creative Award, Digital” at LeBook Berlin. You’ll be in good hands.
To reserve your spot at one of these limited presentations, please email Matthew LeBaron.
747CGI Goes Out of this World for Jan Kath
We’re used to seeing art on the wall. In museums, in homes, even in corporate hallways. But sometimes art pops up in the most unexpected places. A desk toy can communicate a surprising message, some well shaped neon can tell a unique story, and a very special rug can transport. Carpet designer Jan Kath is known for pushing the boundaries when it comes to carpet design. Drawing inspiration from traditional designs and using iconic techniques, Jan Kath has changed the way many look at what rugs can do.
Jan Kath’s latest collection, “Spacecrafted,” brings abstractions of galaxies and star systems to the floor of the design conscious. When 747CGI was contracted to help Jan Kath spread the word, they looked up to the to sky to communicate their message. “The name “Spacecrafted“ said everything,” says Christian Kaffka from 747CGI. So, the creative solution presented itself: “Travel to the moon.” The team at 747CGI opted to bring the rugs to their natural habitat, the environment that they reflect, so they started building them piece by piece.
To get CGI right, like 747CGI does, requires a significant amount of time from large groups of people. Each piece of every composition has to be carefully considered far in advanced before any work really begins. Unlike a painting, each component is created as an individual construction that exists on its own in a digital, three-dimensional space. For example, the lunar vehicles that 747CGI employed for this campaign are the result of extensive research from untold source images, and technical research. For any other type of artist, these incredibly complex machines could be faked, or drawn in shorthand as they fade into a two dimensional background. But 747CGI had two artists dedicated to creating these independent elements, developed over time with incredible depth. They then composited these pieces into photographs captured with a model astronaut. Finally, textures and lighting tied everything together creating the final images that 747CGI delivered.
Check out the full compositions here, on their Facebook page, or in any number of design magazines this season.
747CGI Made Your Dream Home for You
Thinking about repainting your house, or designing your dream home? Now’s your chance. 747CGI teamed up with Benjamin Moore and The Martin Agency on a lifestyle questionnaire that results in the creation of a dream home. Answer a few questions, “Who would you invite to dinner?” “Do you prefer the mountains or the beach?” and minutes later you’re looking at a photograph of your dream kitchen (it’s kind of scary how accurate it is). The only thing is, it’s not a photograph at all. Everything you’re looking at was generated digitally by the artists at 747CGI.
Under an incredibly tight schedule, the whole team at 747 rallied to make 32 completely customizable environments that, in combination, would appeal to anyone. And by “completely customizable” we mean completely customizable. Choose how big your family is, whether you want a cat or a dog (probably a cat, right?), and whether you’d prefer to work out or go to the movies – it’s totally up to you.
Are you a gym rat? You’ll find a yoga mat in your living room. Cat person? There’s a cat scratcher next to the couch. All surrounded by either your favorite color that you’ve chosen, or something that Benjamin Moore has picked for you.
These rooms all look like photographs, so why bother with CGI? Lynn Sutliff from 747CGI explains that with CGI, “you can create your dream location. You can make it exactly how the agency wants it… you can have anything in the location that you want.” The possibilities are literally endless, “it can be a fantasy location that doesn’t even exist.”
The problem would normally be infinite variance. Every window means a new light source that has to be accounted for, each object casts a different shadow that bounces off matte and glossy surfaces in different ways. Variations that mean tracking light, bounce, shadows, and spread. An insurmountable problem. Unless you’re 747CGI.
Mary Otañez, from The Martin Agency, describes 747CGI, “They are masters of light in their field and we knew we had to work with them.”
It wasn’t a small feat, Lynn says, because everything behaves differently. “Matte colors, and glossy colors, and the reflections, and shadows all had to be created differently. That’s the biggest challenge: making sure that everything, all the little bits, were in the right place and looking proper.” A challenge but not a problem.
Take the test yourself, find your dream room, and forget you’re looking at something that was created in a computer.