• 9.24.15

    3.81 Brings Your Favorite Kellogg's Characters to Life

    If you eat cereal every day their mascots can become like family members. A morning meal each day with the same smiling faces forms a bond that can continue long into adulthood. Recognizing those same characters at the grocery store can, and does, inspire shoppers to bring them home again. They become a priceless marketing tool because of the connection between the consumer and the product, but the affinity that's nurtured in that relationship is as real as with any other character. Animation creative studio 3.81 had the opportunity to work with Kellogg’s and some of their most recognizable characters, bringing them to life in a series of new spots for one of their most fun giveaways.

    Kellogg's is offering custom made cereal spoons as a way for consumers to visualize what their own personalized utensil would look like. Throughout multiple markets, including the UK, Spain, and Greece, 3.81 was on hand to spread the word by animating Kellogg’s mascots in the spots to sing and dance with one another. Snap, Crackle and Pop from Rice Krispies, Coco the Monkey from Coco Pops, and Pops from Honey Pops all dance alongside each other with glee (while Cornelius Rooster from Corn Flakes plays the spoons) singing the names that are available on their spoons. It’s an expansion of how we’ve come to care for these characters, and a lively reminder of what they can mean to us.

    Check out the site, also built out by 3.81, and see what your own name looks like on one of these limited edition Kellogg’s spoons. There's even a cameo by Tony the Tiger! Great!

  • 9.19.12

    12foot6 Brings Dog Judo to Your iPhone

    12foot6 and a beef curry stew-drenched Rexley announced this month that the hilarious Dog Judo web-series has released its very first Apple app. Dog Judo, which began as an advertising campaign for Virgin Mobile in 2004, has since taken on a life all its own in this flash-animated web-series. These canine judo enthusiasts are the creation of the co-founders of 12foot6, Dave Anderson and Tom Motimer, and the comic stylings of Andrew Kelleher and Barry Evans.

    This free app comes equipped with Rexley's very own noisebox and gives the user front row access to all the latest Dog Judo episodes and blog updates.

  • 9.3.10

    Rexley Records - Catching up with 12foot6's Dog Judo

    It's been awhile since we last spoke to Roy and Rexley of Dog Judo. Brought to you by 12foot6, the viral webisodes are exactly what the title sounds like - 2 dogs trying to practice Judo. More often than not, Roy is thwarted by Rexley's less than diligent but always honest intentions to further the art of Judo. This time around, Roy is practicing his Judo song when an important record executive from Cornwall shows up... Find out if Roy gets his big break.
    If you can't get enough of Roy and Rexley, watch every single episode here.

    In case you missed it, read the interview with Roy here.

    See more from 12foot6.

  • 4.14.10

    12foot6 and Puma Phone

    Puma has designed a new mobile phone that markets itself as a "connected lifestyle device" with special functions for sports and lifestyle such as Puma Icon Messaging, Solarmeter (Solar Cell), Photo Sharing, GPS tracker, Bike Tracker, Run Tracker, Video Chat, Pedometer, Stopwatch, and Music Turntable. The handset also connects to the Puma online community and gives access to the Puma WORLD of news, applications, and games.

    12f00t6 worked with design agency GBH to produce, animate, and direct a video that demonstrate all of the new features of the Puma mobile phone. The video appears online, in-store, and at exhibitions to promote the new phone. One half of the 12foot6 management team makes a special cameo in the video as a weatherman. Watch the video to learn all about the Puma Phone, as demonstrated by 12foot6's entertaining animations.

    The Puma Phone is currently only set for release in Europe. So far it's garnered positive reviews. Manufacturedd by Sagem, it is a quad-band GSM device that includes Bluetooth, 3G, A-GPS, and a 3.2 megapixel camera.

    Design agency: GBH
    Animation, direction, production: 12foot6

    Puma Phone official site

  • 12.22.09

    Bernstein & Andriulli Wishes You A Warm and Wonderful Holiday!

    2009 is coming to a close and we would like to thank all of our talent, clients, agents, and friends for a wonderful year. A blog was started (which became our homepage), new artists were signed on, and lots of cool projects were carried out. We leave you with this animated video and wish you happy holidays and a happy new year!

    The blog will resume January 4th, 2009. Cheers!
    Animation and direction by:
    12 foot 6

    Art By:
    Andrew Rae
    Andrew Bannecker
    Stan Chow
    Am I Collective
    Josh Cochran
    Nishant Choksi
    Nathan Fox
    Big Chief
    Tatiana Arocha
    Tristan Eaton
    Sarah Coleman
    Ben Wachenje

    Sound, Music, and Voice:
    Expansion Team

  • 10.2.09

    Exclusive Interview with Roy, Star of Dog Judo

    Roy, star of Dog Judo, recently sat down with the blog editor for an exclusive chat at the dojo. Roy was generous enough to spare some time from his busy Judo training schedule to fill us in about Rexley's latest antics, his Olympic Judo dreams, and what's next in store for the canine martial arts pair.

    To read the full interview, click ahead. Roy and Rexley

    I see you have a black belt in Judo - that is very impressive. How long have you been studying Judo?
    People always ask me how long I've been studying Judo. But the question should be 'How hard have you been studying Judo.'

    I haven't actually been studying very hard lately, but that's not my fault.

    What are the benefits of Judo?
    Judo benefits the body and mind. It helps in every aspect of life. It opens the mind and keeps the body supple.

    It is also very helpful for throwing people to the floor in emergencies. (Only appropriate emergencies though of course.

    Who would you say is better at Judo, you or Rexley?
    In answer to the question, 'Who is better at Judo, me or Rexley', I'll let you know what he was doing when I left the house...

    He was using his robot to help him push the fish tank over.

    Is that the actions of a true Judoist?

    Is Rexley your best mate? How long have you known him?
    I thought these questions were primarily going to be about proper judo, like the one man Judo show I've been developing and am looking for funding for - not all about Rexley.

    Last night Rexley scraped brown sweetcorn onto my face while I was asleep - and you want to talk about someone like that!

    What kind of breed of dog are you and Rexley?
    I'm an actual dog, and he's more like a fire damaged mouse.

    What advice do you have for other dogs that want to study Judo?
    The most important piece of advice I can give is get a Judo suit that fits.

    I spent the first two years of my Judo life in a suit that didn't fit properly - so I thought Judo was the art of not being able to breathe properly or move much.

    Are you and Rexley training to compete in the Olympics?
    I have been constantly overlooked for the Olympic Judo team and have never once been selected for the national squad throughout my whole Judo career. It's getting to the extent that I am considering handing in my resignation from all future Olympic events, to show them my dignity.

    Rexley is more positive on his chances than me, but that's because he literally doesn't understand the word 'disqualification.'

    He's working on a three metre long 'Judo Laser' at the moment to help persuade the judges he's their man. It's better than the asbestos cannon he developed for the Barcelona Olympics. But it will end in disqualification.

    What do you do when you're not training in Judo?
    I watch a lot of Judo TV and read lots of Judo Books. My favourite is by Dr Smackero Nakata.

    Smackero was the man that got the J in Judo officially capitalised.

    Before him it was a small j (not smaller than the other letters though - the 'udo' wasn't bigger than the j. But that doesn't take anything away from his achievement.)

    Do you think we will ever see Cat Karate? If so, who would win?
    It's a bit of a clich'e for someone like me to dislike cats, so I try not to do it.

    I do very much dislike cats though, and that is that.

    The outcome in a bout is obvious - the cat gets thrown on the floor every time (unless maybe it's one of those big jungle cats.)

    As earnest fans, we are eagerly awaiting your next episode. What can we expect in the next installment of Dog Judo?
    The next episode sees one of Rexley's despicable inventions interfere with my dignity as a Judoist.

    He built a robotic Judo judge. It could have been a really good idea, but he made it stupid.

    All the best to you.

    Keep up the proper Judo.



    Dog Judo is an original creation by animation hot shop 12foot6.
    To read more about Roy's musings and happenings, check out his dog blog.
    Watch a new Dog Judo episode every other Thursday, next episode October 29th!

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