• 10.22.13

    Ars Thanea Shoots the Moon for Chanel

    Ars Thanea lent its ingenuity to a short film promoting Chanel's J12 Moonphase watch. The clip begins with an orbiting moon and refocuses on details of the timepiece (including a moon-phase counter), then zooms out to reveal both white and black versions set in front of a star-filled sky.  

    Using 3ds Max and Adobe After Effects, Ars Thanea added CGI to a storyboard provided by Hi-ReS! London, an award-winning design consultancy and its sister agency. "The entire project took us five weeks," said production director Marcin Molski. "Finding a good lighting setup to match the print campaign was challenging, but our team is extremely happy with the results. We put a lot of energy into this one!"

    Credits:
    Client: Hi-ReS!/Chanel
    Director: Florian Schmitt
    Editor: Hi-ReS!,
    CGI Production: Ars Thanea
    Executive creative director: Peter Jaworowski
    Animation director: Karol Kolodzinski
    Lead 3D artist: Pawel Szklarski
    Animation: Patryk Habryn and Artur Szymczak
    3D artists: Anna Mierzejewska, Piotr Nowacki, and Patryk Habryn
    VFX Artist: Patryk Habryn
    Compositing: Karol Kolodzinski
    Production Director: Marcin Molski

     
X
print // download
X
Enter your email address below. Once your PDF is generated, we will send you a notification email with a link to download it.
Facebook // Twitter // Tumblr // pinterest // Email
X

* required fields

X
X
Please login below to create your custom lightbox.
I forgot my password.     I would like to register.