• 9.1.19

    Anna Pogossova Creates Natural Beauty For Sheridan

    In a stunning campaign for The Sheridan Recycling Program, photographer Anna Pogossova created natural beauty in camera as she worked with the team to capture the key imagery for the project.

    The ‘Make Tomorrow Beautiful’ campaign highlights Sheridan’s recycling program, which enforces the brand’s commitment to reducing environmental impact and focuses on taking accountability in production processes. Anna worked closely with production designer Silvanna Azzi Heras to recreate and capture natural landscapes and moments in nature created entirely of Sheridan product. The result is a moving series of images made entirely in-camera that transport viewers to a birds-eye view overlooking the 'natural beauty'.

    Anna worked with The Glue Society to produce an evocative motion spot to accompany the stills that take viewers on a journey that casts a striking resemblance to the natural beauty of the landscapes that inspired the piece.

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