• 1.26.12

    Andrew Rae Winterizes Bear Naked's Website

    Andrew Rae collaborates with VML to give Bear Naked's website a winter makeover. The granola brand calls itself the "official fuel of winter fun." The "Winteractive" site features a Wintervention, polls, games, and advice from the Mountain Oracle Man. The site allows users to connect with their friends over Facebook and Twitter by sending them the different interactive features.

    Rae used his signature illustration style to create fun characters at play in a winter snow scene. Skiers, snowboarders, and sledders mingle with bears, a Yeti, and life-like snowmen on the mountain.

    Visit the Bear Naked website now to see Andrew Rae's work.

    See more of Andrew Rae's illustrations here.


    Client: Bear Naked
    Agency: VML
    Group Creative Director: Robb Smigielski
    Creative Director: Becky Ervin
    Associate Creative Director: Andy McLeod
    Senior Copywriter: Jane Waske
    Art Directors: Ian Tirone, Caitlin Harsch
    Producer: Jason Calloway
    Illustrator: Andrew Rae
    Development Team: Stefan Miller, Caleb Kniffen, Chris Massey, Gaurav Parikh, Brandon Meyer, Jason Schlosser, David Starkweather

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