Andrew Rae Circles the Globe with Google
The digitizing of our culture has made the world feel a lot smaller than it is. The speed of communication and omnipresence of devices makes everyone accessible to everyone; we’re all just an email, tweet, or Facebook poke away. But sometimes it’s hard to bring that truth to the forefront, presenting it in an artful way. Google is changing that in a new browser game and they asked Illustrator Andrew Rae to help them make it as real and visceral as possible.
In Paper Planes thousands of digital paper airplanes are flying around the globe, and armed with a net you reach out and grab one. Once you catch a plane you get to open it up to see all the stamps from the locations where that plane has been. Each stamp represents a real person on their phone that held that piece of digital information. Then you add your own stamp to it and send it out. Andrew Rae created a great deal of the stamps that Google is using to help tag who is holding each of the planes, using fun animals that represent cultures all over the world. Aach stamp includes a little saying that is fun and exciting, blending seamlessly into the aesthetic of Google’s game. Andrew’s work is literally and figuratively zipping all over the world, and he says “It's really nice to know that people all over the world are looking at my funny little animal drawings.” The light energy presented in these illustrations is native to Andrew’s own humor, making the project pretty painless. “One of the quickest and easiest jobs we've ever done!,” says Creative Director Jerry Hoak at Droga5, the agency tasked with creating the project.
The tens of thousands of paper planes are all being traded all over the world through the digital sphere, creating a community of connecting synapses that exists in the cloud. It’s a seamless combination of old school forms with contemporary devices. In fact, it’s incredible who you’re able to come in contact with after even just a few seconds of using the game. Andrew used it himself and recognized that exact experience. “In the few minutes I was playing with it I saw stamps from Turkey, Dallas, New York, Wichita, Amsterdam, Chicago, Planet Earth and Fort Lauderdale. How crazy is that?”