, an Italian company specializing in baby products, is launching a new campaign in Times Square to familiarize American customers with its products and its name. The campaign invites parents to film short videos of their babies correctly pronouncing the company's name, "KEE-ko", and to post the videos to the Chicco site where they could end up on a massive billboard in Times Square. Andrew Bannecker created illustrations of Times Square for the billboard and website.
Bannecker was asked to create a fun and charming kid-focused version of Times Square. The colorful illustrations include parents, children, taxis, and other bright Times Square billboards. The art was designed to surround the video module on the massive billboard. At the center above the video is the tagline "Get Them to Say Chicco (KEE-ko)". Bannecker's illustrations also appear on the Chicco website and their Facebook page.
To find out more about the campaign visit the Chicco website.
See more of Andrew Bannecker's illustrations here.
Agency: McCann Erickson
Art Buyer: Agatha Maciejewki
Creative Director: Nathalie Brown
Creative Director: Karen Ingram
Illustrations: Andrew Bannecker